| A CYNOPSIS MESSAGE | | 2019 UPFRONT/NEWFRONTS NAVIGATOR [Sponsored by] The Weather Channel Television Network The ultimate guide & research tool for the media buying community looking for the who-what-where-when of the Upfronts and NewFronts. What you’ll find… -calendar of the Upfront schedule -network resource guides detailing programs, demo info, and more -regular updates from the presentations, road shows, and meetings www.cynopsis.com/upfronts |
SPONSORSHIP & PROMOTION
Massachusetts Mutual Life Insurance Company and the NHL announced a multiyear partnership that designates MassMutual as the Official Life Insurance and Retirement Planning Partner of the NHL. To launch the partnership, to pair unveiled NHL Most Valuable Hockey Mom presented by MassMutual campaign. Celebrating Mother’s Day and the sacrifices hockey moms across the United States make behind the scenes every day, the campaign runs until May 3. Starting with the 2019-20 NHL season, featured hockey moms and their stories will be celebrated throughout the season with unique content, including an invitation to the Macy’s Thanksgiving Day Parade featuring MassMutual as the presenting partner of the NHL’s Thanksgiving Day float. ASICS revealed a five-year sponsorship deal with Conqur Endurance Group that will make the sports performance brand the official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon beginning in 2020. This multi-year agreement comprises significant brand integration, on-site and in-store event activations, digital and social content, broadcast integrations and online retail promotions. ASICS and Conqur will re-launch their partnership in January 2020, beginning with the Pasadena Half Marathon. In addition to the 2020 Los Angeles Marathon, ASICS will expand its partnership in Southern California by becoming official partners of the Pasadena Half Marathon at the Rose Bowl, The LA Big 5K, and Santa Monica Classic 5K and 10K. ASICS will also look to support Conqur’s extensive youth running and community programs. The Premier Lacrosse League signed a multi-year partnership with adidas to become the official athletic footwear and apparel brand for the league ahead of its debut season later this year. As the official sports brand of the PLL, adidas will design and manufacture all official on-field PLL apparel for players and coaches and athletes and staff will be outfitted with adidas adizero cleats and athletic footwear. adidas will also create brand activations at local tentpole experiences throughout the PLL’s inaugural season, including Opening Weekend, the All-Star Game and the League Championship. Additionally, adidas will host two PLL pop-up events at the brand’s flagship stores in both New York and Los Angeles. Bleacher Report is bringing back Game of Zones for a sixth season ahead of the NBA Playoffs. The series will premiere exclusively on the B/R App at 5p today and roll out wide April 12 at 11a. To support the new season, Bleacher Report teamed up with Dame Lillard over the past weekend to reveal an exclusive Game of Zones sneaker. DIGITAL, DATA & TECH
With Masters Week beginning play today, underway, athlete marketing platform opendorse released its ranking of the Top 5 Most Engaging Players in Golf, shown above. Leading the way is Rory McIlroy whose Facebook engagements alone were nearly 8x that of the second player on the list, Rickie Fowler, with the list based off total engagements, which includes every like, share, retweet, comment and other social factors each players’ posts received during the indicated time period. ESPORTS
In this week’s edition of Cynopsis Esports… The Weeknd steps up for Overactive’s Splyce & Defiant DreamHack COO talks festivals ESL Pro League’s new look Guns of Boom sets sights on Arlington BLAST Pro Series lines up deals March’s top tournament matches Rocket League Esports Shop opens its doors
INDUSTRY/ROSTER MOVES
The NBA, the International Basketball Federation and the Latvian Basketball Association announced that the 18th edition of Basketball Without Borders Europe will be held June 9-12 at Elektrum Olympic Center in Riga, Latvia, marking the first time that the NBA and FIBA’s global basketball development and community outreach program will be held in Latvia. NIKE, a global partner of BWB since 2002, will outfit the campers and coaches with NIKE apparel and footwear. June 25-26 will see the 2019 Pac-12 Sustainability Conference take place at the University of Washington, serving as a “high-level symposium focused on elevating approaches and enhancing sustainability efforts within collegiate athletics departments, designing new collective initiatives and sharing best practices for transforming college sports into a platform for environmental progress.” THE MAIN EVENT
First round action at The Masters on ESPN at 3p. |
| A CYNOPSIS MESSAGE | | Cynopsis Measurement & Data Conference Tuesday, June 11 | 11:45AM – 5:00PM | CNVS, NYC Don’t miss your chance to hear executives from these companies tackle today’s most significant measurement challenges: a4, A+E, Bain, CIMM, Dentsu Aegis, EY, FOX, Google, Hulu, IAB, Kantar, McKinsey, MRC, NBCU, Omnicom, Publicis, Turner, TVB, USIM, Warner Bros. and more . This conference sells out every year so act now. EARLY BIRD RATES EXPIRE TOMORROW! Register your team today to save $200 per person Sponsored by: Tubular Labs, TVSquared, and tunity |
ON THIS DAY in 1989: The Flyers’ Ron Hextrall becomes the first goalie to score in the postseason. In the Know: Masters week! Who is the only player to record 500+ birdies at The Masters? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Which hole at Augusta National is the shortest? Answer: The 12th. Kudos: Chris Schwartz-Motor Racing Network/Concord; Paul Brewer-TV Talent Agents/North Augusta; Mike May-PHIT America/Wellington; Roy Kessel-Sports Philanthropy Network/Chicago; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Joe Lyons-ESPN/Dallas’; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Brian Robin-Pechanga Resort Casino/Temecula
Later -- Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
SALES RESEARCH ANALYST
Ion Media
NYC
responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to "tell a story" with data.
Full info HERE
SENIOR DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics, digital/social media and print. Must have 3-5 yrs experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Relocation package. Full info HERE (4/25)
STRATEGIST VIDEO MONETIZATION/History/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/25)
EDITORIAL DIRECTOR/Nickelodeon/NY: Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter. Full info HERE (4/25)
SALES RESEARCH ANALYST/Ion Media/NYC: responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to "tell a story" with data. Full info HERE (4/25)
DIRECTOR, MARKETING/Viacom/NYC: Join the Marketing & Media Insights team for Viacom group Strategic Insights & Research dept. Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders. 5-7 yrs exp. Full info HERE (4/25)
COORDINATOR, INTEGRATED MARKETING/Tennis Channel/NYC: Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising. Full info HERE (4/21)
ACCOUNT EXECUTIVE/Telemundo/San Diego: Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp. Full info HERE(4/18)
ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Train/mentor sales planners & sales assts. Present new prgrmng & mktg opps to clients & new bus. prospects. Negotiate scatter deals & build targeted sales pitches. Min 2 yrs sales plan’g or buying exp. Ability to create flowcharts & PP pres. BA/BS req. Full info/apply HERE (4/18)
SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries & Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Apply HERE (4/18)
DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Analyze subscriber behavior for SVOD, Hallmark Movies Now. Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE (4/18)
MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource & thought leader in the sales dept, managing ideation & response to RFPs, creating prod knwldg one sheets based on assigned network & disciplines, knowledgeable in digital/social mktg products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE (4/18)
SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyst performance of content across VIMN properties on digital media platforms, primarily social incl reporting and analysis across all key performance metrics. Exp providing digital/social research analytics and data to senior partners. Full info HERE (4/18)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/TWO CATS TV/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter [email protected] (4/17)
SOCIAL MEDIA PRODUCER/Fox News Channel/NYC: Help produce content for all of our social media platforms. Team player with a positive attitude a must & comfortable working under pressure in a fast-paced envir. Your passion for news is bar none! Exc writing skills & 3+ yrs of exp in news, TV or web. Full info HERE (4/17)
PROGRAM PLANNING COORDINATOR/Discovery Inc/NYC: Responsibilities include gathering, entering and disseminating scheduling materials. Assist the Program Planning team in maintaining programming schedules and timeliness of program delivery. 2 yr exp in area of responsibility. Full info HERE (4/17)
ACCOUNT SERVICES REP /Weigel NTWRKS/CHI - Responsible for maintaining all aspects of account management for the Chicago advertising sales team and providing timely and accurate info to the sales team and to the client. BA deg or previous media exp pref’d. MS PP, Excel, word exp a must. Full info HERE (4/16)
VIDEO PRODUCER/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/16)
DIR, SALES MARKETING/ION MEDIA/NY: Ideal candidate will develop strategic sales positioning for ION Television’s unique value proposition. This position will help the sales organization drive revenue growth on existing accounts in new business categories. Min of 5yrs exp at a media co, expert in MS Office Suite and PPT. Full info HERE (4/13)
ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform. Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/13)
SALES-MARKETING COORD/AMERICAN TARGET NETWORK/NY: Ideal Candidate will work closely with sales managing client relationships and processing requests, inputting order and traffic. Be able to create mktg sales decks and promotional materials. Manage internal process for credit applications, monthly billing and weekly budget reports. Full info HERE Send resume and salary requirements to [email protected] (4/13)
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