A CYNOPSIS MESSAGE | Cynopsis Sports Media Awards April 25 | 8:30AM – 10:30AM | NYC Please join us on Thursday, April 25, for the Cynopsis Sports Media Awards breakfast. This awards program is dedicated to celebrating the work of talented producers, hosts, sponsors, executives and the initiatives that drove audiences and viewers over the past year. Register before April 11 th to save $100/ticket. You do not want to miss out on the most anticipated event in the industry! REGISTER BY 4/11 |
SPONSORSHIP & PROMOTION The National Hockey League announced that it will open the 2019 Stanley Cup Playoffs with a free concert headlined by Cage The Elephant at Curtis Hixon Park in downtown Tampa on April 10. The 2019 Stanley Cup Playoffs Party will serve as the first of a series of concerts and musical performances the NHL is planning for the 2019 Stanley Cup Playoffs. Puma signed on with Formula One in a multi-year partnership that will see the brand become F1’s exclusive merchandise retail partner, with branded stands and superstores slated to take place at 17 of the 21 grand prix in the 2019 season. Puma also picked up rights to design, produce and sell Formula One-branded products trackside. Race fans will be able to purchase F1 and grands prix-related products as well as all 10 teams’ merchandise from on-site Puma stands and superstores during race weekends. AT&T is activating on multiple fronts during Final Four weekend. In addition to The Chainsmokers and Judah & the Lion performing this evening via live stream across NCAA and AT&T social and digital channels, fans visiting the Final Four Fan Fest at U.S. Bank Stadium this weekend can take part in a Game of Thrones-themed shot contest inside the AT&T Fan Zone and pose for pictures on the famous throne and other set pieces and costumes. Inside the stadium, AT&T will use AR technology to bring fans into the Game of Thrones realm on the stadium’s jumbotron by virtually turning them into a White Walker. DIGITAL, DATA & TECH The Fantasy Sports Trade Association officially changed its name to the Fantasy Sports & Gaming Association (FSGA) following “a mandate from its membership to expand the association’s focus to include sports gaming as well as embrace the rapid legal and technological changes facing the broader sports industry.” The FSGA will continue to serve the fantasy sports industry and its new focus will provide a forum for companies that offer games, services, analytics and content for legal contests of skill, sports gaming and non-sports contests. ESPORTS Allied Esports is set to rebrand its European arm, ELC Gaming, which will now operate under the global company’s name and continue business as Allied Esports in Europe. The move follows a September 2018 acquisition in which Allied Esports, which had a majority stake in ELC Gaming, appropriated 100-percent control of the European company. ELC Gaming’s social platforms will be integrated into Allied Esports’ existing channels. Matcherino, a provider of prize pool management and crowdfunding tools for esports, entered into a strategic partnership with GameStop to “facilitate the growth of esports tournaments and further fuel the passion of the esports community.” The Matcherino platform will be leveraged to drive GameStop online tournaments by including features such as player registration, matchmaking, payouts and crowdfunding. GameStop will also utilize "Sponsor Quests," Matcherino's exclusive esports advertising platform to help fund and grow independent, amateur and grassroots. Newegg and Counter Logic Gaming revealed plans for the upcoming Newegg CLG Fortnite Challenge. The event, set to take place at the Hulu Theater at Madison Square Garden on April 24 from 7-9p, will feature select members of the CLG Fortnite team, Kevin Knox of the New York Knicks and other guests to be announced shortly. Esports fans will be able to enter the Newegg + CLG Sweepstakes* for their chance to win some of the latest gaming gear. One lucky winner will take home the grand prize package which includes what they need to ‘Game Like a Pro.’ INDUSTRY/ROSTER MOVES Actress Kate Del Castillo, star of Telemundo drama La Reina del Sur currently filming the feature “Bad Boys for Life,” is making a major move into Hispanic /Mixed Martial Arts sports entertainment franchise, Combate Americas, acquiring an equity stake in the company. Her investment comes as part of a $20 million equity infusion from a group of investors that also includes finance and sports industry leader Joe Plumeri, Ambassador Cliff Sobel and Irving Place Capital CEO John Howard. Del Castillo will now chair the advisory board, continue the company’s commitment to female empowerment and take on an active leadership role in growing the global MMA sports entertainment brand. THE MAIN EVENT Final Four action sees Auburn/Virginia tipping off at 6:09p, followed by Texas Tech/Michigan State on CBS on Saturday. |
A CYNOPSIS MESSAGE | "2019 is the year the industry comes together around measurement." –Laura Molen, President, Ad Sales & Partnerships | NBCU Come together at the Cynopsis Measurement & Data Conference on June 11 in NYC. You’ll come out better informed & armed with actionable insights. Register your team by April 12th to lock in the early bird rate! |
ON THIS DAY in 1973: The NFL adopts a jersey numbering system. In the Know: Which city (not venue) has hosted the most men’s Final Fours? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: How many NFL teams call their state’s capital city home (at least in name and DC doesn’t count)? Answer: Depends on how you interpreted the question, so either five or seven. Cardinals, Broncos, Falcons, Titans, Colts, Patriots and Vikings all qualify. I’ll be generous with Kudos: Tom Buffolano-LTN Global/NY; Tim Morrison- SendtoNews/NY; Michael Ritz-Northwestern Mutual/NY; Danny Turk-Tough Mudder/NY; Brianne Maciejowski-Miles/Sarasota; Andy Pittman-TAMU/College Station; Aimee Clark-Tony Fay PR/Dallas; Gretchen Brady-KTVT/KTXA/Dallas; Tom Moore-Kalt Productions/LA; John Baghdassarian-Olympusat/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Mindi Sue Black-Back and Blue Star/LA Later -- Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY DIGITAL RESEARCH ANALYST Crown Media Family Networks LA Analyze subscriber behavior for SVOD, Hallmark Movies Now. Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE ACCOUNT EXECUTIVE/Telemundo/San Diego: Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp. Full info HERE(4/18) ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Train/mentor sales planners & sales assts. Present new prgrmng & mktg opps to clients & new bus. prospects. Negotiate scatter deals & build targeted sales pitches. Min 2 yrs sales plan’g or buying exp. Ability to create flowcharts & PP pres. BA/BS req. Full info/apply HERE (4/18) SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries & Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Apply HERE (4/18) DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Analyze subscriber behavior for SVOD, Hallmark Movies Now. Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE (4/18) MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource & thought leader in the sales dept, managing ideation & response to RFPs, creating prod knwldg one sheets based on assigned network & disciplines, knowledgeable in digital/social mktg products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE (4/18) SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyst performance of content across VIMN properties on digital media platforms, primarily social incl reporting and analysis across all key performance metrics. Exp providing digital/social research analytics and data to senior partners. Full info HERE (4/18)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/TWO CATS TV/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter [email protected] (4/17) SOCIAL MEDIA PRODUCER/Fox News Channel/NYC: Help produce content for all of our social media platforms. Team player with a positive attitude a must & comfortable working under pressure in a fast-paced envir. Your passion for news is bar none! Exc writing skills & 3+ yrs of exp in news, TV or web. Full info HERE (4/17) PROGRAM PLANNING COORDINATOR/Discovery Inc/NYC: Responsibilities include gathering, entering and disseminating scheduling materials. Assist the Program Planning team in maintaining programming schedules and timeliness of program delivery. 2 yr exp in area of responsibility. Full info HERE (4/17) ACCOUNT SERVICES REP /Weigel NTWRKS/CHI - Responsible for maintaining all aspects of account management for the Chicago advertising sales team and providing timely and accurate info to the sales team and to the client. BA deg or previous media exp pref’d. MS PP, Excel, word exp a must. Full info HERE (4/16) VIDEO PRODUCER/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/16)
DIR, SALES MARKETING/ION MEDIA/NY: Ideal candidate will develop strategic sales positioning for ION Television’s unique value proposition. This position will help the sales organization drive revenue growth on existing accounts in new business categories. Min of 5yrs exp at a media co, expert in MS Office Suite and PPT. Full info HERE (4/13) ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform. Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/13) SALES-MARKETING COORD/AMERICAN TARGET NETWORK/NY: Ideal Candidate will work closely with sales managing client relationships and processing requests, inputting order and traffic. Be able to create mktg sales decks and promotional materials. Manage internal process for credit applications, monthly billing and weekly budget reports. Full info HERE Send resume and salary requirements to [email protected] (4/13) |
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