SPONSORSHIP & PROMOTION
The NFL and Nike inked a long-term extension to their on-field rights partnership that will see Nike continue to provide all 32 NFL Clubs with uniforms and sideline apparel bearing the Nike brand for use during all games. Additionally, Nike will continue to provide footwear and gloves worn on the field during games by NFL players who are under contract with Nike. "Nike has been a long-time and trusted partner of NFL and we're thrilled to extend our relationship with them," said Brian Rolapp, Chief Media and Business Officer for the NFL. "The NFL and Nike are a powerful combination and we anticipate working closely with them on several programs, including youth and player initiatives." Tire maker Hankook Tire and Major League Baseball entered a new multi-year sponsorship that names Hankook Tire the Official Tire of MLB in the United States and Korea. The new partnership aims to showcase Hankook Tire across Baseball's media assets including MLB Network, digital platforms such as MLB.com & social media, and MLB ballparks. Hankook Tire is also developing MLB-themed creative to run in its multimedia advertising, as well as a retail marketing campaign that would extend its MLB footprint beyond the ballparks and media. The New York Red Bulls announced an official partnership with Covanta, a world leader in sustainable waste and energy solutions for communities and businesses. The agreement designates the company as the Official Energy Partner of the team. Go Bowling is hooking up with Stewart-Haas Racing to leverage SHR’s presence in the Monster Energy NASCAR Cup Series and NASCAR Xfinity Series to promote the sport of bowling. Go Bowling will serve as the primary sponsor of SHR’s No. 10 Ford Fusion and driver Aric Almirola during the Aug. 4-5 Go Bowling at The Glen Monster Energy NASCAR Cup Series race weekend at Watkins Glen International. On Sept. 21, Go Bowling will be the primary sponsor of SHR’s No. 00 Ford Mustang and driver Cole Custer in the Go Bowling 250 NASCAR Xfinity Series race at Richmond Raceway. DIGITAL & STREAMING
Formula 1 and The Players’ Tribune are launching a new partnership that will see F1 partner with TPT on at least one original series in 2018. The Players’ Tribune debuted, ahead of the Australian Grand Prix, a multi-episode digital series, The Rookie: Brendon Hartley and will embed with Hartley throughout the F1 season. ESPN Audio is adding The Right Time with Bomani Jones to its podcast lineup on April 3. Running twice a week on Turs/Thurs, the show will provide Jones the freedom to expand on and add to the familiar elements – including his often thought-provoking takes on the hottest issues in sports. – from his former ESPN Radio show and his frequent appearances for many years across ESPN television programs. The Thursday show will include a special guest as co-host, a personality in sports or media. Twitter partnered with MLB on special hashtag-triggered emojis for all 30 teams ahead of Opening Day. Fans can join the conversation by Tweeting to their favorite MLB teams with a unique hashtag-triggered emoji all season long. Mike Trout boasts the most followers on the platform for the league, with 2.49M, followed by Adrian Gonzalez at 2.06M, Yu Darvish at 2M, Justin Verlander at 1.89M and David Price at 1.81M. ESPORTS
In this week’s edition of Cynopsis Esports & Gaming… Riot seeks permanent partners for Europe Emmys give a nod to esports ELEAGUE’S high score SuperLeagueTV prepares for launch Overwatch hits the road Counter Logic Gaming gets an OMEN More Fortnite records Publishers push Fair Play
Attn: Brands and media buyers, slots are going fast! Cynopsis Esports, in partnership with the Esports Advertising Bureau and Player 2, is producing the 2018 Esports Upfront presentation on April 24 at Yale Club in NYC. This year, we are happy to announce that Kevin Knocke, who served as the host of NBC Sports' Universal Rocket League and is VP of Esports at ReKTGlobal, will serve as host of the event. Select brands, agencies and media buyers will be shown a slate of opportunities for partnerships from around the industry to activate and engage with this key demo, from platforms to leagues to teams to mobile to streaming influencers and beyond! Presenters include Activision Blizzard’s MLG, Counter Logic Gaming, ESP Gaming, Press X, StreamHatchet and more. Space is limited and we expect a waitlist to attend. If are interested in coming, please RSVP to [email protected] to let him know. See you soon! THE MAIN EVENT
Opening Day sees all 30 MLB clubs in action, including Astros/Rangers on ESPN at 3:30p. |
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ON THIS DAY in 1984: The Baltimore Colts announce move to Indianapolis. In the Know: Which MLB club has the best winning percentage on Opening Day? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: The NFL’s supplemental draft has produced one Pro Football Hall of Famer. Who is he? Answer: Cris Carter. Kudos: Rich Boland-Oath/NY; Michael Ritz-BucStar Consulting/NY; Denis Barry-CBS/NY; Ken White-KWTV/Charlotte; Tony Ferranti-MMSI/Warwick; Matt Sautter-WideOrbit/Harrisburg; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later - Chris |
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