| A CYNOPSIS MESSAGE | | The Cynopsis Top Women in Digital Awards Breakfast Sponsored by Horizon Media Wednesday, March 14th | 8:30am – 10:30am | Espace, NYC At a time when it is more important than ever to shine a light on the incredible accomplishments of women in every field, we are proud to honor excellence in digital content, marketing, advertising, social media and online content. Don’t miss this opportunity to connect with digital’s game changers, rising stars, corporate visionaries and industry leaders! [REGISTER] [ VIEW HONOREES] [EVENT INFO] |
SPONSORSHIP & PROMOTION
The NBA’s Dallas Mavericks locked in a major sponsorship deal with online and app marketplace company 5miles that will see the brand become the franchise’s first jersey patch sponsor. As part of the agreement 5miles will be listed as the official marketplace partner of the Mavericks, while Harrison Barnes, one of the team’s forwards, will serve as a brand ambassador for the company. The deal makes the Mavericks the 21st NBA team to secure a jersey patch deal for this season. DIGITAL & STREAMING
ESPN is expanding its relationship with STATS and will use STATS SportVU real-time optical tracking to support ESPN’s coverage of the New York Life ACC Men’s Basketball Tournament. Using the cameras, STATS will collect real-time player tracking data and share it with ESPN to provide deeper, more meaningful stories for the broadcast. “We look forward to working with STATS to quantify performance and provide insights in new ways for one of the biggest college basketball tournaments of the year,” said Jeff Bennett, Vice President of Stats & Information at ESPN. “Every movement of the players and the ball will be captured and aid in our storytelling of this 14-game event.” Evander Holyfield’s Real Deal Sports and Entertainment is aligning with CBS Sports Digital to stream professional boxing events live on the OTT service SportsLive for free. The first event on the docket will be ‘Real Deal Showcase Series II’, from the Kings Theatre in Brooklyn on Saturday. “This is another key initiative for our company to branch out so that our world-class fighters will be watched online, anywhere in the world, free of charge,” said Sal Musumeci, CEO of The Real Deal Boxing. “This will be a first-class production and I’m very excited to hear the response from fans and media worldwide.” ESPORTS
In this week’s edition of Cynopsis Esports & Gaming… Tekken 7 branches out ESL’s CS:GO League conquers new turf Supercell’s Clash Royale League GWENT gets exotic KFC prepares for Battle NBA 2K League responds
THE MAIN EVENT
Virginia/Louisville on ESPN at noon.
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| A CYNOPSIS MESSAGE | | **PLEASE NOTE NEW DATE BELOW** The Cynopsis Short Form Video Festival Thursday, March22nd | 9am – 3pm| SVA Theatre, NYC In addition to the awards program and winner screenings, hear from Attn:, CDW, Crowd Tangle, The Dodo, eshapTV, Facebook, Limbik, Lyft, NBCUniversal, State Farm, Time, Viacom Velocity and Volvo in these thought-provoking panels: The Brands Speak Building your Blueprint for Revenue Success Short Form Behind the Scenes [ GET TICKETS ] |
ON THIS DAY in 1971: Frazier beats Ali in 15. In the Know: Bob Uecker was once a spokesman for what beer brand? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: 1985 (sorry!) saw the Chicago Bears lose to one team on their way to becoming Super Bowl XX Champions. Who beat them? Answer: The Dolphins. Kudos: Josh Trager-Discovery Communications/NY; Marc Wollis-Cadent Network/NY; Michael Strauss-CoxReps/NY; Matt Meachem-Gracenote, Inc./NY; John Hein-Baltimore Golfing/Ellicott City; Willy Gibson-WTG Sports/Columbus; George Ameer-PGA TOUR/Ponte Vedra Beach; Mike May-PHIT America/Wellington; Kevin Micklo-Pinnacle Advertising/Chicago; John Ward-Tennis.com/Chicago; Matt Fumagalli-Levy/Chicago; Lisa Fikeys-Zimmerman/Chicago; Tom Doherty-Starcom Media/Chicago; Greg Moloznik-GLM Media/Scottsdale; Andy Babb-Super League Gaming/Santa Monica; Scott Brofman-ITV/LA; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Bob Ramsey/Palm Springs
Later - Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
DIGITAL SALES DIRECTOR
Tennis Channel
NYC
Focus on leading all aspects of ad revenue derived from website, other interactive, mobile and emerging digital media properties related to Tennis Channel. 6+yrs exp in a results-driven digital sales/mktg or promotion role.
Full info/apply HERE
JOB OPENING: DIGITAL SALES DIRECTOR/Tennis Channel/NYC: Focus on leading all aspects of ad revenue derived from website, other interactive, mobile and emerging digital media properties related to Tennis Channel. 6+yrs exp in a results-driven digital sales/mktg or promotion role. Full info/apply HERE (3/15)
JOB OPENING: DIRECTOR, MARKETING/GSTV/NYC: Responsible for helping to define/mng execution of GSTV’s industry mktg strategy, incl: optimizing reach/engagement. 4-yr deg in PR, comm, mktg or journalism from an accredited college/university. 5-7 yrs of progressively resp mktg comm/PR work exp. Resume/cvr: [email protected] (3/14)
JOB OPENING: VP SALES/Newsy/NYC: Resp for providing strategic leadership & direction for building the Newsy brand as a leader in cable & over-the-top news ecosystems. If you enjoy setting revenue targets & leading a team to meet (or exceed!) those goals apply. Full info/apply HERE (3/13)
JOB OPENING: DIRECTOR OF GROWTH/Mashable/NYC: Drive growth/monetization strategies across commerce, SEO, newsletters & FB. Oversee team of growth producers. Work closely w/our SR editorial leaders & video team to grow audience. 6-8 yrs exp leading a growth team. Strong familiarity w/Mashable. Full info/apply HERE (3/10)
JOB OPENING: VP, CONSUMER MARKETING/The First Tee/East Coast: Oversee mgmt & dev of mktg plans & advertising from ground up. Sprvs creation/delivery of: live events, co. initiatives & projects connected to its affiliate ntwk. mktg the brand to generate exposure & increase engagement. 10+ yrs exp. Full info/apply HERE (3/10)
JOB OPENING: VP, CONSUMER RESEARCH/The First Tee/East Coast: Lead team to support quantitative/qualitative rsrch to help org understand lifestyles & behaviors of our target aud to inform bus strat. Resp for conducting rsrch & relevancy of our brand, its affiliates among kids & key insights about golf. Apply HERE (3/10)
JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE(3/10)
JOB OPENING: SR ANALYST, COMPENSATION/A+E/NY: Manage the communication, design, implementation & administration of A+E Networks’ comp prgms inc: job evals, salary surveys, merit plng & yr end process. 3-4 yrs comp exp with emphasis on Workday exp. Apply HERE (3/9)
JOB OPENING: DIR, PAID SOCIAL MEDIA/A+E/NY: Develop & manage all paid SM campaigns to drive engagement & increase visibility of series across all platforms. 5+ yrs digital media plng exp w/emphasis in SM. Apply: HERE (3/9)
JOB OPENING: DIRECTOR, DIGITAL AD SALES/NASCAR/NYC: Mng significant territory/client base & monetizing NASCAR’s digital properties. Identify a digital ad sales strategy/business plan for their territory & sell programs to existing & new clients. 5 yrs of current ent or media ad sales exp. Full info/apply HERE (3/9)
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