| A CYNOPSIS MESSAGE FROM TENNIS CHANNEL | | Serena’s Return – Roger’s Fairytale Run Come on tour with us Indian Wells March 7-March 18 – 100+ hours Live Match Play Coverage Miami Open March 19-April 1 – 100+ hours Live Match Play Coverage Multi-Platform Opportunities Available – Contact [email protected] TENNIS MEDIA: Tennis Channel, Tennis.com & Tennis Magazine |
SPONSORSHIP & PROMOTION
Pepsi is kickstarting a soccer campaign, titled Pepsi Generations, that will feature the tagline, “This Is The Pepsi That Moves Every Generation” in the US and feature global soccer players that include Leo Messi, Marcelo, Toni Kroos, Carli Lloyd, Dele Alli and Giovani dos Santos. Promos will run alongside the brand’s official UEFA Champions League partnership, as the athletes “show off their skill and agility as they race through the bustling crowd to dodge paintballs coming from every direction.” The BIG EAST Conference, in conjunction with FOX Sports Media Group, announced new and returning partners for the 2018 BIG EAST Men’s Basketball Tournament and beyond, led by the Jeep Brand, who returns as the presenting sponsor for all 22 BIG EAST championships. In addition to Jeep, returning sponsors include Nike, Gatorade, Geico, Primesport, SUNKIST, Continental Tire, Westwood One and Sirius XM Radio. Other sponsors include: SoFi, as the official financial partner of the BIG EAST, renewed their sponsorship of the league and elevated their position this year by becoming the first-ever presenting sponsor of the league’s digital network, BEDN; the Libman Company as the ‘official hardwood floor care provider for the men’s basketball tournament; Budget Rent a Car System and GEICO. Printing and marketing solutions company Franklin Group inked partnerships with two Major League Soccer clubs - Philadelphia Union and the New York City Football Club. New York City Football Club named Franklin Group the club’s Official Local Premium Provider with the Union will make Franklin Group the preferred promotional printing partner for Keystone Sports & Entertainment. DIGITAL & STREAMING
Eleven Sports is heading to Twitch, launching Eleven Prime on the platform as a 24/7 network that will offer fans a variety of live sports including basketball, baseball, football and hockey, as well as coverage of sports with dedicated, underserved fan bases such as darts and drone racing. “Sports on Twitch is a very nascent, yet well-received category by our community,” said Jane Weedon, Twitch’s director of business development. “Eleven Sports is tapping into the current appeal by offering up one of the first channels on Twitch dedicated to broadcasting sports content 24/7. Given the diversity of their programming from football to darts, and everything in between, this is an exciting time for sports fans looking for a more interactive viewing experience.” ESPN Digital reports 115.9 million unique global users in January, with 7 billion total global minutes and 1.1 billion total global visits. Wasserman is launching Unlock, a proprietary social audience platform that “utilizes real-time data to track over 200 variables across more than 330 million social profiles worldwide and provide actionable insights into today’s consumer behavior.” The Unlock platform will be used to not only profile audiences, but to understand them on a deeper human level and then match those audiences with the best partnership opportunities for talent, brands and properties. ESPORTS
Twitch and BANDAI NAMCO Entertainment, publisher of TEKKEN 7, are bringing back the TEKKEN World Tour this year with Twitch serving as the exclusive streaming destination and managing partner for TEKKEN 7 league operations, circuit events, and content on a global scale. The series kicks off on March 16 at Final Round in Atlanta, and will see additional North American based stops in California, Texas, Illinois, Florida, Pennsylvania, and Toronto, Canada. Additional international tour stops include Thailand, Hong Kong, Kuwait, Korea, Italy, Australia, Peru, United Kingdom, and more. aXiomatic Gaming announced that Bruce Karsh, Co-Founder and Co-Chairman of Oaktree Capital Management, has joined the company as investor and Co-Executive Chairman. He will serve alongside: Chairman and CEO of Mandalay Entertainment and Co-Owner of the NBA’s Golden State Warriors, MLB’s Los Angeles Dodgers and MLS’s Los Angeles Football Club, Peter Guber; Majority Owner and Chairman of Monumental Sports & Entertainment Ted Leonsis; and former hedge fund manager and current Owner and Chairman of NHL’s Tampa Bay Lightning, Jeff Vinik. THE MAIN EVENT
Patriot League Men’s Tournament Final on CBS Sports Network at 7:30p.
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| A CYNOPSIS MESSAGE | Registration is Open The Cynopsis Sports Media Awards April 12 at the New York Athletic Club in NYC
We’re ready to celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Category finalists will be announced this week and - In addition to our phenomenal category finalists, we’ll be awarding these sports media leaders with the annual Luminary Awards. See you in April!
Register your team |
ON THIS DAY in 1982: The NCAA Tournament Selection is televised live for first time. In the Know: 1984 saw the Chicago Bears lose to one team on their way to becoming Super Bowl XX Champions. Who beat them? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Who was the first fighter to beat Muhammad Ali? Answer: Joe Frazier. Kudos: Phyllis McQuillan-MSG Networks/NY; Steve Stander-A+E Networks/NY; Michael Ritz-BucStar Consulting/NY; Brian Ricco-BOXTV- The Boxing Channel/NY; Ken White-KWTV/Charlotte; Randy Ingram-WISH/WNDY-TV/Indianapolis; Matt Sautter-WideOrbit/Harrisburg; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Greg Moloznik-GLM Media/Scottsdale; Tony Reyes-Walt Disney Imagineering/Glendale; Larry Hutchings/Nipomo; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Don Surath-KPIX-TV KBCW-TV/san Francisco
Later - Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
DIRECTOR, MARKETING
GSTV
NYC
Responsible for helping to define/mng execution of GSTV’s industry mktg strategy, incl: optimizing reach/engagement. 4-yr deg in PR, comm, mktg or journalism from an accredited college/university. 5-7 yrs of progressively resp mktg comm/PR work exp.
Resume/cvr: [email protected]
JOB OPENING: DIGITAL SALES DIRECTOR/Tennis Channel/NYC: Focus on supporting all aspects of ad revenue derived from website, other interactive, mobile and emerging digital media properties related to Tennis Channel. 6+ yrs exp in a results-driven digital sales/mktg or promotion role. Full info/apply HERE (3/15)
JOB OPENING: DIRECTOR, MARKETING/GSTV/NYC: Responsible for helping to define/mng execution of GSTV’s industry mktg strategy, incl: optimizing reach/engagement. 4-yr deg in PR, comm, mktg or journalism from an accredited college/university. 5-7 yrs of progressively resp mktg comm/PR work exp. Resume/cvr: [email protected] (3/14)
JOB OPENING: VP SALES/Newsy/NYC: Resp for providing strategic leadership & direction for building the Newsy brand as a leader in cable & over-the-top news ecosystems. If you enjoy setting revenue targets & leading a team to meet (or exceed!) those goals apply. Full info/apply HERE (3/13)
JOB OPENING: DIRECTOR OF GROWTH/Mashable/NYC: Drive growth/monetization strategies across commerce, SEO, newsletters & FB. Oversee team of growth producers. Work closely w/our SR editorial leaders & video team to grow audience. 6-8 yrs exp leading a growth team. Strong familiarity w/Mashable. Full info/apply HERE (3/10)
JOB OPENING: VP, CONSUMER MARKETING/The First Tee/East Coast: Oversee mgmt & dev of mktg plans & advertising from ground up. Sprvs creation/delivery of: live events, co. initiatives & projects connected to its affiliate ntwk. mktg the brand to generate exposure & increase engagement. 10+ yrs exp. Full info/apply HERE (3/10)
JOB OPENING: VP, CONSUMER RESEARCH/The First Tee/East Coast: Lead team to support quantitative/qualitative rsrch to help org understand lifestyles & behaviors of our target aud to inform bus strat. Resp for conducting rsrch & relevancy of our brand, its affiliates among kids & key insights about golf. Apply HERE (3/10)
JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE(3/10)
JOB OPENING: SR ANALYST, COMPENSATION/A+E/NY: Manage the communication, design, implementation & administration of A+E Networks’ comp prgms inc: job evals, salary surveys, merit plng & yr end process. 3-4 yrs comp exp with emphasis on Workday exp. Apply HERE (3/9)
JOB OPENING: DIR, PAID SOCIAL MEDIA/A+E/NY: Develop & manage all paid SM campaigns to drive engagement & increase visibility of series across all platforms. 5+ yrs digital media plng exp w/emphasis in SM. Apply: HERE (3/9)
JOB OPENING: DIRECTOR, DIGITAL AD SALES/NASCAR/NYC: Mng significant territory/client base & monetizing NASCAR’s digital properties. Identify a digital ad sales strategy/business plan for their territory & sell programs to existing & new clients. 5 yrs of current ent or media ad sales exp. Full info/apply HERE (3/9)
JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys, monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req'd. Click on our career page HERE (3/8)
JOB OPENING: MANAGER, PROGRAMMING ANALYTICS/Spectrum/Stamford CT: Designed to strategically inform decisions surrounding prgm choices & costs in support of contract negotiations while also serving the long range analytics & data strategy needs as they relate to programming. Full info/apply HERE #213478 (3/8)
JOB OPENING: COMMUNICATIONS DIRECTOR/World Golf Hall of Fame/FL:Develop/implement a high-impact comms to build profile, strategy and reputation. Oversee dept including creating content, media relations, digital/social distribution channels to elevate awareness of the Hall of Fame. Apply HERE (3/8)
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