| A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK | | Road To The Final Four Men’s College Basketball Championships CAA Championship – Tonight 7 PM ET Patriot League Championship – Tomorrow 7:30 ET C- USA Championship – Saturday 8:30 PM ET CBS SPORTS NETWORK The 24-hour home of CBS Sports |
| A CYNOPSIS MESSAGE | | The Cynopsis Top Women in Digital Breakfast | March 14th| Espace, NYC Sponsored by Horizon Media “I’m thrilled to have been selected a Cynopsis Top Women in Digital. What an honor it is to be among this company of women!” – Jennifer H| CI&T “So excited to be part of this amazing group.” – Laura H| NBCUniversal “I'm really honored and excited. Looking forward to the event.” – Virginia J | Cobblecord “I’m honored to be among such amazing women.” – Laura R | SONY REGISTER |
SPONSORSHIP & PROMOTION
Continuing the theme, WWE is deepening its ties with SNICKERS for WrestleMania 34. SNICKERS’ presenting partnership of the event includes custom content produced by WWE for SNICKERS, which will feature WWE Superstars and the brand’s popular ‘You’re Not You When You’re Hungry’ campaign. The creative will appear across WWE’s global digital and social platforms, on the WWE Network, and on WWE’s flagship TV programs Monday Night Raw and SmackDown Live on USA Network. As part of the deal, SNICKERSwill have promotional activity at WrestleMania Axxess– WWE’s four-day, interactive fan festival, and SNICKERS is also currently conducting a retail sweepstakes on U.S. military bases that will give 25 winners free access to stream WrestleMania on WWE Network. The NHL is hitting SXSW Sports to host a panel on March 10, titled “The NHL’s Power Play in China.” The session will explore the League’s efforts in China and its work with partners across China to support hockey development at all levels and feature panelist Bill Daly, NHL Deputy Commissioner; David Proper, NHL Executive Vice President of Media & International Strategy; and Jessica Guo, Deputy GM of Bloomage International with NHL Network host Jamie Hersch. Charlotte Motor Speedway locked in an entitlement sponsorship with Alsco for its May 26 race. The Alsco 300 coincides with the 40th anniversary of the inaugural running of the Xfinity Series race. In addition, Alsco – which also sponsors the NASCAR Xfinity Series race on July 13 at Kentucky Speedway – becomes one of only two companies to serve as entitlement sponsor of multiple Xfinity Series events. DIGITAL & STREAMING
Back to college basketball, this year, NCAA March Madness Live will offer fans multiple ways to engage with live coverage for all 67 games of the 2018 NCAA Division I Men’s Basketball Championship, running across 16 platforms this year – the most in the product’s history. In addition, the digital platform will introduce a new Fast Break feature offering continuous live streaming coverage throughout the first round of the NCAA Tournament, presented by AT&T and Lowe’s. The offering will include live streaming whip-around coverage of every tournament game during the first two full days of tournament action, switching from game-to-game with live look-ins, quick turnaround highlights, and commentary on behalf of all the games. NCAA March Madness Live will also continue to offer select NCAA Tournament games in virtual reality this year. FloSports unlocked a multi-year agreement with the Amateur Athletic Union to live stream the AAU Boys National Championships and Super Showcases exclusively on FloHoops.com. As part of the agreement, FloSports will air the 12U - 19U Championships beginning with the AAU 14U Boys National Championships from July 5-9. ESPORTS
Cynopsis Sports/Esports detailed plans with Chief Marketer and Event Marketer for the launch of the Esports Business Summit (EBS)—a “first-of-its-kind conference, exhibition and networking experience for those interested in pursuing or expanding business opportunities in the burgeoning esports industry” and will include a dedicated evening for the industry’s top esports awards. The event runs from Las Vegas from Oct. 1-3 and features an unprecedented board of advisors that include executives representing publishers, leagues, platforms, teams, brands and talent, including: Activision Blizzard; ELEAGUE/Turner Sports; ESL, Psyonix, ESL, WESA, Nielsen, Intersport, Comcast, NBA 2K League, Microsoft, Twitch, and more. More information can be found at EsportsBizSummit.com. Blizzard laid out plans to celebrate the 20th anniversary of StarCraft, rolling out a slate of activations surrounding the event that includes: StarCraft is Life: A 20th Anniversary Celebration, a short film featuring StarCraft players from around the world sharing how the series has impacted their lives; a StarCraft Anniversary Live Stream; a Party Across Games; StarCraft Remastered; and salutes in other Blizzard games. ROSTER MOVES
Pac-12 Networks announced the hiring of veteran sports media executive Larry Meyers to the newly formed role of Executive Vice President, Content. Meyers will drive Pac-12 Networks’ content and production efforts across all platforms, bringing Pac-12 fans closer to their favorite universities, wherever and whenever they want to consume Pac-12 content. In addition, Pac-12 Networks announced the promotion of Sam Silverstein, who has served as head of digital content for six years. THE MAIN EVENT
CAA Men’s Championship on CBS Sports Network at 7p. |
| A CYNOPSIS MESSAGE | | TOMORROW: The Cynopsis Short Form Video Festival March 7, 2018 | SVA Theatre | New York City Screen the winning videos chosen by our expert panel of jurors, and enjoy thought-provoking and idea-rich panel discussions with producers, directors, actors, marketers, and more. Panels will address topics including: Building an effective distribution strategy, Monetization for maximum ROI and more. Interested in submitting for the festival? Buy Tickets |
ON THIS DAY in 1964: Cassius Clay changes his name to Muhammad Ali. In the Know: Who was the first fighter to beat Muhammad Ali? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Before moving to Safeco Field, the Mariners played at what venue? Answer: The Kingdome. Kudos: John Ferlazzo/London; Keith Marder-Halstead Real Estate/NY; Christopher Long-DraftKings/NY; Andrew Feingold-Fox News/NY; Art Salisch-Hearst Television/NY; Joe Schreiber-3 Penny Films/Bethesda; George Ameer-PGA TOUR/Ponte Vedra Beach; Rick Wiener-Allebach Communications/Philadelphia; Mark Lehman-Atlanta Braves/Atlanta; Andy Pittman-TAMU/College Station; Matt Fumagalli-Levy/Chicago; Kevin Micklo-Pinnacle Advertising/Chicago; Tom Doherty-Starcom Media/Chicago; Tony Reyes-Walt Disney Imagineering/Glendale; Rick Pike-InterMedia Advertising/Woodland Hills; John Baghdassarian-Olympusat/LA; Randy Hastings-360i/LA; Tom Tyrer-Circle Change Media/LA
Later - Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
VP SALES
Newsy
NYC
Resp for providing strategic leadership & direction for building the Newsy brand as a leader in cable & over-the-top news ecosystems. If you enjoy setting revenue targets & leading a team to meet (or exceed!) those goals apply.
Full info/apply HERE
JOB OPENING: DIRECTOR, MARKETING/GSTV/NYC: Responsible for helping to define/mng execution of GSTV’s industry mktg strategy, incl: optimizing reach/engagement. 4-yr deg in PR, comm, mktg or journalism from an accredited college/university. 5-7 yrs of progressively resp mktg comm/PR work exp. Resume/cvr: [email protected] (3/14)
JOB OPENING: VP SALES/Newsy/NYC: Resp for providing strategic leadership & direction for building the Newsy brand as a leader in cable & over-the-top news ecosystems. If you enjoy setting revenue targets & leading a team to meet (or exceed!) those goals apply. Full info/apply HERE (3/13)
JOB OPENING: DIRECTOR OF GROWTH/Mashable/NYC: Drive growth/monetization strategies across commerce, SEO, newsletters & FB. Oversee team of growth producers. Work closely w/our SR editorial leaders & video team to grow audience. 6-8 yrs exp leading a growth team. Strong familiarity w/Mashable. Full info/apply HERE (3/10)
JOB OPENING: VP, CONSUMER MARKETING/The First Tee/East Coast: Oversee mgmt & dev of mktg plans & advertising from ground up. Sprvs creation/delivery of: live events, co. initiatives & projects connected to its affiliate ntwk. mktg the brand to generate exposure & increase engagement. 10+ yrs exp. Full info/apply HERE (3/10)
JOB OPENING: VP, CONSUMER RESEARCH/The First Tee/East Coast: Lead team to support quantitative/qualitative rsrch to help org understand lifestyles & behaviors of our target aud to inform bus strat. Resp for conducting rsrch & relevancy of our brand, its affiliates among kids & key insights about golf. Apply HERE (3/10)
JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE(3/10)
JOB OPENING: SR ANALYST, COMPENSATION/A+E/NY: Manage the communication, design, implementation & administration of A+E Networks’ comp prgms inc: job evals, salary surveys, merit plng & yr end process. 3-4 yrs comp exp with emphasis on Workday exp. Apply HERE (3/9)
JOB OPENING: DIR, PAID SOCIAL MEDIA/A+E/NY: Develop & manage all paid SM campaigns to drive engagement & increase visibility of series across all platforms. 5+ yrs digital media plng exp w/emphasis in SM. Apply: HERE (3/9)
JOB OPENING: DIRECTOR, DIGITAL AD SALES/NASCAR/NYC: Mng significant territory/client base & monetizing NASCAR’s digital properties. Identify a digital ad sales strategy/business plan for their territory & sell programs to existing & new clients. 5 yrs of current ent or media ad sales exp. Full info/apply HERE (3/9)
JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys, monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req'd. Click on our career page HERE (3/8)
JOB OPENING: MANAGER, PROGRAMMING ANALYTICS/Spectrum/Stamford CT: Designed to strategically inform decisions surrounding prgm choices & costs in support of contract negotiations while also serving the long range analytics & data strategy needs as they relate to programming. Full info/apply HERE #213478 (3/8)
JOB OPENING: COMMUNICATIONS DIRECTOR/World Golf Hall of Fame/FL:Develop/implement a high-impact comms to build profile, strategy and reputation. Oversee dept including creating content, media relations, digital/social distribution channels to elevate awareness of the Hall of Fame. Apply HERE (3/8)
JOB OPENING: NON-SCRIPTED DEVELOPMENT SALES EXEC/JUMA ENTERTAINMENT/Bucks County, PA: Lifestyle & Ent Specs Prodco expanding east coast operation. Position will lead creative process from concept development to sale. Multiple years experience necessary w/track record and sales results. Apply HERE (3/7)
JOB OPENING: SALES DIRECTOR/Seedbox/Europe: Sell the co. brdcst service to cable, satellite and telco operators across all of Europe, Africa, Australia and New Zealand. 10+ yrs relevant sales exp selling sales to cable and satellite operators in Europe. Able to speak mult languages. Full info/apply HERE (3/7)
JOB OPENING: SR ANALYST/MSG Networks/NYC: Assist insights dept w/all aspects of quant & qual rsrch analysis incl maintenance of large data sets, data prep & analysis of TV & digital viewership trends. 2+ yrs mkt rsrch exp pref’d. Strong knwldg of Nielsen data & some exp w/digital metrics. Full info HERE (3/7)
JOB OPENING: PRODUCER/MSNBC Hardball/East Coast: Join the Hardball team as a segment producer and contribute daily by writing exceptional, compelling segments regarding political insight and newsworthy events of the day. 5+yrs TV production, including at least 2 yrs as a segment producer. Full info/apply HERE (3/7)
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