SPONSORSHIP & PROMOTION
FOX Sports revs up for the Daytona 500, lining up Daytona Day viewing opportunities in nearly 20 states ahead of the race that runs on FOX on Feb. 18 at 2:30p. In partnership with Xfinity, FOX Sports is supporting 250 Daytona Day House Parties in select markets while nine NASCAR race tracks are hosting viewing parties at various locations, and FOX Sports and Toyota are partnering to host a viewing party from Fort Campbell. Each of the private house parties receives a branded Daytona Day party kit. Meanwhile, celebrity Chef Gordon Ramsay again offers a special Daytona Day menu, with new recipes for the 2018 season, and UberEATS returns with Daytona Day initiatives in 11 markets, including new markets Charlotte and Washington, DC. NBC Olympics is partnering with Uber to offer custom in-ride video experiences to US Uber riders during the Olympic Winter Games. Riders will be able to access Olympic athlete interviews and highlights, curated each day of competition by NBC Olympics. As part of the series, NBC Olympics will produce exclusive “in-car” interviews for Uber riders featuring US athletes and broadcast announcers. The NBA announced that Team LeBron selected After-School All-Stars Los Angeles while Team Stephen selected Brotherhood Crusade, as the community-based organizations they will play for during the NBA All-Star Game on Feb. 18 at 8p. The winning team will donate $350,000 and the losing team will donate $150,000 to their selected organization. Major League Baseball celebrates Black History Month this year with efforts that include two Breaking Barriers: In Sports, In Life visits by Sharon Robinson and continue with a collegiate baseball tournament designed to promote Historically Black Colleges and Universities. In addition, MLB’s Youth Programs group will host its first official “Play Ball” event of 2018 in Nashville. Every day throughout the month of February, MLB Network offers vignettes across its studio programming that honor African-American Hall of Famers – including Lou Brock, Roy Campanella, Andre Dawson, Barry Larkin, Eddie Murray, Kirby Puckett, Jim Rice, Ozzie Smith, Billy Williams and Dave Winfield. RBC announced its newest brand ambassador – professional golfer Dustin Johnson, who joins the like of Matt Kuchar, Ryder Cup Captain Jim Furyk, Brandt Snedeker and Brooke Henderson at the brand. Buffalo Wild Wings will look to capitalize on gold fever this month by offering #WingBling, described as “a one-of-a-kind gold topping, sprinkled on any boneless or traditional wing order, regardless of the sauce.” Fans visiting Buffalo Wild Wings to watch the world’s biggest winter competition can request the special, limited-time item by saying “can I have some bling on my wings?” or even, “bling my wings!” when they order. LIDS Sports Group inked a partnership with WWE to snag right to create on-demand WWE headwear. The new licensing agreement allows for LIDS to embroider the names, logos, and autographs of WWE Superstars and Legends on WWE-licensed headwear within its stores and upon orders online. LIDS’s WWE on-demand customization program launched a select assortment of logos and autographs ahead of WWE’s Royal Rumble event, and LIDS will continuously add new WWE Superstars and Legends on a monthly-basis. DIGITAL & STREAMING Disney CEO Bob Iger revealed that the company’s new ESPN streaming service, ESPN Plus, will launch later this spring and carry a price tag of $4.99 a month. According to Iger, ESPN Plus will run as an add-on included within the redesigned ESPN app, and not a standalone service with its own mobile and smart TV software. Users will gain access to thousands of live sporting events “not available” on current channels. Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, launched El 12 ("The 12th"), a bilingual digital initiative to search for the next generation of top soccer influencers in partnership with soccer media company COPA90. The first stage of the campaign will kick off with a call to fans via Telemundo and Telemundo Deportes social media platforms and the COPA90 network to submit content that showcases what fuels their passion for their national team. fuboTV, in agreement with NBCUniversal, announced a multiplatform content offering for NBCU’s coverage of the XXIII Olympic Winter Games. Coverage will begin today (February 8) and run through Sunday, February 25. Subscribers to the fuboTV live streaming TV service will have access to NBCU’s 2,400 hours of Olympic programming, including coverage of all competition sessions, on-demand. fuboTV also launched a new feature, updating its Sports navigation bar to include a break-down of Olympic programming, sorted by sport, in order to help viewers find specific live events more easily. Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia™, today announced the launch of "El 12" ("The 12th"), a new, bilingual digital initiative to search for the Wood Brothers Racing, which fields the No. 21 Ford Fusion in the Monster Energy NASCAR Cup Series, is partnering with NASCAR Digital Media to oversee the design and development of the new woodbrothersracing.com, which launched in January. On February 12, Motor Racing Network (MRN) will launch its new digital presence, also developed by NDM, leading up to the 2018 Daytona 500. ESPORTS
In this week’s edition of Cynopsis Esports & Gaming… ESL plots perks of Facebook partnership Evo 2018 locks up titles Capcom’s early bouts Twitch lays out 2017 legacy Dr DisRespect returns with a bang Scarlett shakes up SC2 World Order E3 winds its clock
ROSTER MOVES Excel Sports Management hired Eric Eways as Vice President of Business Development. Eways joins Excel from City Football Group ad will now lead endorsement and partnership efforts for Excel’s NBA roster and will provide sales leadership across the agency’s talent and property clients. rEvolution hired Mikel Hartman as Senior Vice President, Operations for the company. Hartman previously spent a collective 12 years in leadership positions at JMI. THE MAIN EVENT NBC begins live primetime coverage of the Winter games at 8p with figure skating, and qualifying in both the men’s and women’s moguls as well as men’s ski jumping.
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| A CYNOPSIS MESSAGE | | AND THE HONOREE’S ARE… The 2018 Cynopsis Top Women in Digital Wednesday, March 14th| Espace, NYC Join us as we celebrate these incredible women in digital whose accomplishments have elevated the industry and inspired others to follow in their footsteps. We’re honoring women whose roles span from Rising Stars to Game-Changers to Mentors to Directors who do it all to Industry Leaders and Corporate Visionaries. Register your team today and check out 2018’s Top 100 Women in Digital! [REGISTER NOW] [VIEW 2018 HONOREES] |
ON THIS DAY in 1986: Spud Webb wins the NBA’s Slam Dunk contest. In the Know: (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: The Nordic combined blends what two sports for Olympic competition? Answer: Cross country skiing and ski jumping. Kudos: Michael Ritz-BucStar Consulting/NY; Denis Barry-CBS/NY; Evan Noonan-CBS Sports Digital/NY; Jamie Euster-Endeavor/NY; Larry Kahn-Golf Channel/Orlando; Stephanie Ann-Inside Lacrosse/Baltimore; Wayne "World B." Otto-Pro-Am Sports /Boone; Heidi Mallin-Lucas Oil Stadium/Indianapolis; Andy Pittman-TAMU/College Station; Joe Lyons-SOS Global/Dallas; Tom Doherty-Starcom Media/Chicago; Dory Petsrillo-CoxReps/Dallas; Peter Steckelman-Tennis Channel/Santa Monica; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA
Later - Chris |
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DIRECTOR, BRAND PARTNERSHIPS
Whistle Sports
NYC
Dynamic individual w/passion for generating new bus & hitting sales goals. Sell portfolio of video prods & creative solutions incl straight media to brand integrations & custom content. 6-8 yrs of successful digital ad exp /strong track record.
Full info HERE
JOB OPENING: AUDIENCE ENGAGEMENT SPECIALIST/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 4+ yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of bid mgmt., keyword targeting & qual score optimization. Full info/apply HERE (2/15)
JOB OPENING: MGR, PAID SOCIAL MEDIA/A+E Networks/NY: Develop & manage all paid social media strategy and analytics across our portfolio of brands. 3-5+ yrs. of paid social mktg exp w/emphasis on entertainment mktg. Apply: www.aenetworks.com/career.html. (2/15) JOB OPENING: SR. MGR, YOUTUBE STRATEGY/A+E Networks/NY: Evangelizing YouTube across the co to streamline content output & maximize revenue as well as manage our YouTube presence across our portfolio. 5+ yrs. of digital mktg exp w/emphasis on entertainment mktg. Apply: www.aenetworks.com/career.html. (2/15)
JOB OPENING: DIRECTOR, DISTRIBUTION/Nexstar/Dallas: Mng relationship & contract negotiations w/Nexstar Media’s MVPD partners. 8+yrs affil sales & negotiation exp in cable/TV industry, incl acct mngmnt exp with a track record of delivering results. Full info/apply HERE (2/15)
JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys, monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req'd. click on our career page HERE (2/14)
JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (2/14)
JOB OPENING:DIRECTOR, STANDARD & PRACTICES/A+E/NY: Evaluate prgmg to ensure that A+E Networks’ content meets standards of good taste & community acceptability. 8+ yrs of S&P exp within a cable or brdcst environment in both scripted & unscripted prgmg. Live TV & tape delay exp a must. Apply HERE (2/14)
JOB OPENING:DIRECTOR, BRAND PARTNERSHIPS/Whistle Sports/NYC: Dynamic individual w/passion for generating new bus & hitting sales goals. Sell portfolio of video prods & creative solutions incl straight media to brand integrations & custom content. 6-8 yrs of successful digital ad exp /strong track record. Full info HERE (2/14)
JOB OPENING: ACCOUNT EXEC/SR ACCOUNT EXEC, BRAND PARTNERSHIPS/Whistle Sports/NYC: Sell portfolio of video prods & creative solutions ranging, straight media to brand integrations & custom content. 3-5 yrs successful digital ad exp. Solid track record of outstanding results in attaining rev goals. Full info HERE (2/13)
JOB OPENING:SEGMENT PRODUCER/MNBC/Hardball/DC:Work closed with Anchor Chris Mathews & Sr Staff & Contribute daily by writing exceptional, compelling segments regarding political insight and newsworthy events of the day. Min 5 yrs TV production, including at least 2 years as a segment producer. Full info/apply HERE (2/13)
JOB OPENING: DIRECTOR, MEDIA RELATIONS/FX Networks/LA: Responsible for launching/sustaining new & returning shows, planning & executing PR campaigns, advancement of PR obj, & cultivating media support & awareness of FX Networks. Full info/apply HERE (2/13)
JOB OPENING: OTT SOLUTIONS ENGINEER/NeuLion/NY: Digital video expert with strong engineering/product/project/solutions architect background to join technical presales team for NeuLion's OTT platform. Represent all technical aspects of platform to prospects. Resume [email protected] (2/13)
JOB OPENING: DIRECTOR, DATA SCIENTIST/UPtv/Atlanta: Assist in the collection and analysis of data across all UP digital platforms. Manage digital campaign. Solid understanding of data science fundamentals and deep hands on understanding of digital mining and model creation. Full info/apply HERE (2/9)
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