SPONSORSHIP & PROMOTION
PepsiCo, the NHLPA and NHL inked a multi-year extension of their North American partnership that will see PepsiCo maintain exclusive NHL North American rights in the non-alcoholic beverage, sports nutrition and savory snack categories. The deal sees PepsiCo maintain access to robust activation and heightened exclusivity around promotional opportunities. Enhanced strategic customer marketing and partnerships are an integral part of the agreement as well. During the 2018 season, Pepsi Zero Sugar will activate during the NHL Winter Classic and NHL Stadium Series. PepsiCo brands will continue to be integrated into NHL media assets, including NHL.com, NHL Network, SiriusXM NHL Network Radio, the NHL App and others, in addition to having strong presence around major League event platforms. Kia Motors extended its partnership with the Australian Open for another five years, running to 2023. “It has been an incredible partnership for Kia Motors, fully aligned to the youthful spirit of our brand,” Byung Yun Park, Executive Vice President at Kia Motors Corporation, said. “We are excited to be part of the world’s most thrilling Grand Slam tennis tournament for another five years. I’d like to thank everyone at Tennis Australia and everyone involved in organizing this incredible event for their hard work in providing unforgettable experiences, every year.” FOX Sports is adding Girls Inc. and Ticket to Dream Foundation to the network’s roster of non-profit organizations participating in FOX Sports Supports, the charitable branch of FOX Sports. FOX Sports will focus its charitable resources toward these two organizations through the 2019 calendar year in campaigns that span all FOX Sports assets and premier events. DIGITAL & STREAMING
Twitter’s Super Bowl plans in Minneapolis will include the Twitter Lounge + Studio, a custom build out on Radio Row at Mall of America. Twitter will be shooting short form videos and creating custom content with NFL players, NFL Legends and celebrities during Super Bowl week starting tomorrow. ESPORTS
Madden is getting a new play as Electronic Arts, ESPN, Disney XD and the NFL detailed plans for live, exclusive broadcasts for upcoming play. The deal marks ESPN’s first long-term, multi-event competitive gaming partnership with dealpoints that include ESPN2 broadcasting the Madden NFL 18 Club Championship Final on Feb. 1, live from the Super Bowl. In early February, Disney XD will air weekly broadcasts of the Madden NFL Ultimate League, featuring the 16 Madden players from around the world competing in a 13-week season ending at Madden Bowl at the 2018 NFL Draft in April. Beginning in April, ESPN2 will also broadcast an Ultimate League Episodic Series with content focusing on character and storylines running on Tuesdays at 9p. NHL Commissioner Gary Bettman confirmed league plans for an esports slate on Saturday during the 2018 NHL All-Star weekend. Speaking to the press, Bettman noted that the league was working with EA for the esports league, stating “Our goal is to unveil something before the end of the regular season, which would have a series of competitions using the EA Games, and we'll have more details when we're ready to launch.” Overwatch League added more non-endemics to its payload, announcing that additions of T-Mobile and Sour Patch Kids candy to its lineup of sponsors. T-Mobile signed a multi-year agreement to become the official wireless provider of the Overwatch League in the United States. As a part of the agreement, the brand will be the exclusive title sponsor of the Overwatch League Regular Season MVP and Finals MVP awards. The SOUR PATCH KIDS brand will bring fans content that will air during the Overwatch League season-one livestream. Coming off of a successful ELEAGUE Major: Boston event, ELEAGUE is now reportedly set to host another key Counter-Strike: Global Offensive event later this year. Dot esports writes that the ELEAGUE CS:GO Premier will launch on July 21 and feature eight of the best teams in the world battling for the crown. Once the group stage wraps up on July 25, the top four teams will then compete in the semifinal round on July 28 for a shot at the grand finals the following day in Atlanta. Meanwhile, the Boston event ended on a high note for ELEAGUE, as yesterday's Grand Final topped 1.13 million concurrent viewers for the match, topping the all-time record for a single Twitch channel the league set last year. THE MAIN EVENT
Celtics/Nuggets on NBA TV at 9p. |
| A CYNOPSIS MESSAGE | | The 7th Annual Cynopsis Sports Media Awards HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, AND PEOPLE The Cynopsis Sports Media Awards will celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Crossing the spectrum of television, radio, and online platforms, we’ve expanded our categories and are looking forward to spotlighting this incredible industry. View Categories Enter by 01/30 |
ON THIS DAY in 1936: The first players are elected to the Baseball Hall of Fame with Ty Cobb, Babe Ruth, Honus Wagner, Christy Mathewson and Walter Johnson getting the honors. In the Know: In the movie Kingpin, who portrayed the villain, bowler Ernie McCracken? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Katarina Witt made an appearance in the 1998 suspense film starring Robert De Niro and Jean Reno. Answer: Ronin. Kudos: Phyllis McQuillan-MSG Networks/NY; Andrew Feingold-Fox News/NY; Marissa Sunio-Columbia University/NY; Sonia Durr-Carat/Atlanta; John Langermann-WINK-TV/WXCW-TV/Fort Myers; Bill Graff-beIN Sports/Miami; Synda Kollman-Charter Marketing Group/Boca Raton; Matt Sautter-WideOrbit/Harrisburg; Andy Pittman-TAMU/College Station; Mark Stulberger-Stully’s Broadcasting School/Houston; Matt Fumagalli-Levy/Chicago; Paul Ihander-Bonneville Media/Phoenix; Tom Moore-Kalt Productions/LA; Judie Henninger-Valentine Productions Inc./Santa Monica; Steve Bradbury-Deep Sports/LA; Jeff Mirkin-Atari Media Productions/Santa Monica
Later - Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
CLIENT PARTNER EXECUTIVE
Urban One
the One Solution sales team in managing /maintaining all existing business. Resp for driving new business w/the primary goal of helping the OS team surpass annual rev goals (budget). BA Deg & 5+ yrs exp digital, radio or linear sales/ buying.
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JOB OPENING: DIGITAL MARKETING & DISTRIBUTION COORD/Giant Interactive/NYC: Help build a digital movies & TV dist business from ground up. Sprvs creation/delivery of: metadata, trailers, clips, artwork, copy. Build audience engagement via digital PR & all major SM platforms. Resume to: [email protected] (2/3)
JOB OPENING: AD SALES ASSISTANT/Weather/NYC: Provide support to Ad Sales Acct Execs to srvc clients, and all aspects of media schedules. Extremely detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (2/2)
JOB OPENING: MANAGER, RESEARCH/20th TV/NYC: 20th TV seeks an individual to support quantitative and qualitative research for the syndicator's off-network & orig prgrmng & competition. Exp w/Nielsen tools, particularly NPower. In-depth knwldg of TV/Media landscape & impact on TV viewing. Full info/apply HERE (2/2)
JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys, monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req'd. click on our career page @ www.fuse.tv(2/2)
JOB OPENING: PR MANAGER/truTV (Turner)/NYC: Responsible for creating and implementing PR campaigns for network & its comedic programming. Must be creative, collaborative, motivated and strategic. Excellent writing & interpersonal skills plus 5-7 yrs related experience required. Full info/apply HERE (2/2)
JOB OPENING: ASSOCIATE PRODUCER/NBC NEWS/DC: We are looking for an Associate Producer for NBC News to assist with full scope of production including research, booking and interviewing. 3+ yrs editorial prod exp at the network or cable level. Full info/apply HERE (2/2) JOB OPENING: PROJECT MGR/NBC SPORTS/Stamford: Operate as a logistical hub of the motion graphics projects as assigned. 5+ yrs at a network or broadcast design agency. Knowl of tech design in TV. Full info/apply HERE (2/2)
JOB OPENING: CREATIVE DIRECTOR/ESP GAMING/Las Vegas: Own the front-to-end design process for ESP Gaming’s prod projects. Deep TV design exp, world class creative vision, passion for sports and competitive gaming, 7+ yrs in creating TV brdcst packages (sports or esports). Full description HERE Resume HERE (2/1)
JOB OPENING: Esports PROGRAM MGR/Psyonix/San Diego: Mng the Rocket League Championship Series (RLCS) w/a focus on our community & its players. Mng all Championship and Rival Series budgets, proposals, contracts. Intimate knwlg of RLCS a must as well as strong motivation & strong work ethic. Full info/apply HERE (2/1)
JOB OPENING: Esports LEAGUE OPERATIONS/Psyonix/San Diego: Organized League Ops pro to grow/support the hit game, Rocket League! Mng dvlpmnt, mngmnt, and maintenance of player relations for the Rocket League Championship Series (RLCS) and Rocket League Rival Series (RLRS). Full info/apply HERE (2/1) JOB OPENING: DIRECTOR, LIVE SUPPORT/ Psyonix/San Diego: Set the vision/ tone for all Psyonix & Rocket League live support services, incl QA, Customer Care & Localization. 8+ yrs of mngmnt exp in related fields. Passion for gaming & knowledge of Rocket League & its community a +. Full info/apply HERE (1/31)
JOB OPENING: CLIENT PARTNER EXECUTIVE/Urban One: the One Solution sales team in managing /maintaining all existing business. Resp for driving new business w/the primary goal of helping the OS team surpass annual rev goals (budget). BA Deg & 5+ yrs exp digital, radio or linear sales/ buying. Full info/apply HERE (1/31)
JOB OPENING: ASSOC. MGR INTEGRATED MKTG/iOne Digital/One Solution/NYC: Asst team in dvlpg mktble custom sales opps to satisfy client initiatives, RFPs & RFI. Create cross-platform prgrms. Provide team admin support. 2-3 yrs exp agency, media co or sales/mktg orgzn. Strong writing ability is key. Full info/apply HERE (1/31)
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