| A CYNOPSIS MESSAGE | | The Cynopsis TV Awards Wednesday, February 6 | 11:45AM – 2PM | NYC ONE EPIC EVENT: 1 LUMINARY HONOREE / 150+ ATTENDEES 30+ TV AWARD WINNERS / 50 RISING STAR HONOREES DON’T MISS IT! The deadline to register is one week away – grab your tickets! |
SPONSORSHIP & PROMOTION
The West Coast Conference announced that Los Angeles-based University Credit Union will serve as the title sponsor of the Conference’s men’s and women’s basketball championships in a multi-year deal. The 2019 University Credit Union West Coast Conference Basketball Championships will run March 7-12 at Orleans Arena in Las Vegas. The agreement was secured by the WCC’s multi-media rights partner, Van Wagner Sports & Entertainment. As title sponsor, University Credit Union will receive an integrated marketing presence before and during the marquee basketball championships. Major League Baseball and Discovery Education announced the launch of a new, multiyear partnership that brings Major League Baseball’s content into Discovery Education’s Science Techbooks. Educators will help students connect the world of baseball to key science and STEM concepts through real-world data and gameday experiences that fuel deeper engagement. During this initial phase of the partnership, a variety of MLB-themed content has been integrated into Discovery Education’s STEM Connect and Steaming Plus services. Wawa , Inc. selected POV Sports Marketing as its official sports marketing agency of record to manage its respective sports partnerships within the corporate footprint, as well as provide strategic counsel into future associations for the brand. Leading the Wawa business for POV Sports Marketing will be Senior Vice President Greg Coleman. DIGITAL, DATA & TECH
The NBA, National Basketball Players Association and 2K, a wholly-owned label of Take-Two Interactive Software and publisher of the basketball video game NBA 2K, announced a multiyear global partnership extension. “The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to grow its audience around the world across a myriad of platforms and offerings,” said Strauss Zelnick, Chairman and CEO of Take-Two. “We’re thrilled to be in business with Adam and the entire team at the NBA, and enter into the longest-ever partnership extension between our organizations. Together, we’re confident that we will continue to find new and innovative ways to captivate and engage basketball fans, and expand further the success of the NBA 2K brand.” The PGA TOUR announced that PGA TOUR LIVE, the org’s OTT subscription video service, is now available as a subscription on Prime Video Channels for customers in the U.S., with coverage beginning Thursday from the Desert Classic in Palm Springs. Amazon Prime members can sign up for PGA TOUR LIVE for $9.99 per month or $64.99 per season. ESPORTS
Lagardere Sports inked a multi-year partnership with the League of Legends European Championship (LEC) designed to target “the commercialisation of the newly established LEC” and collaborate in multiple areas to further develop esports in Europe. Lagardere Sports will act as the exclusive sponsorship agency for the LEC and leverage the long-term knowledge in sports sponsorship consulting and activation to conceptualize and establish long-term partnerships between endemic and non-endemic brands and the LEC. The two companies will create future initiatives designed will enhance the relevance of the league as well as esports as a whole, including the “development of innovative sponsorship concepts and unique activations that guarantee brands to reach a highly involved and young target group.” As part of the partnership Lagardere Sports will launch a microsite informing about the agency’s esports activities and the sponsorship opportunities at the LEC. Global esports organization Gen.G appointed Chris Park as Chief Executive Officer. Gen.G has also announced that co-founder Kevin Chou will assume the role as Executive Chairman. Park most recently served at Major League Baseball where he served since 2015, most recently as Executive Vice President, Product & Marketing. He will be setting and guiding the day-to-day execution of Gen.G’s strategy in a close partnership with Chou, and will relocate from New York City to Gen.G’s new headquarters in Los Angeles. SK Gaming announced new ownership following the acquisition of ESForce's shares by Mercedes-Benz and 1. FC Köln. “We also want to use this opportunity to thank ESForce Holding for their trust and guidance over the past two years and especially all those who have supported us along the way - players, employees as well as our fans,” the team said in a statement. “It's been an incredible ride and we wouldn't be here without any of you. Please expect more news from us in the coming weeks and months, we are excited for what is to come in 2019 and beyond!” HyperX is launching “We’re All Gamers” a major national advertising campaign today that will feature its lineup of celebrity influencers including musician Post Malone, top athletes Gordon Hayward, Joel Embiid, JuJu Smith-Schuster, De’Aaron Fox and celebrity gamers Pokimane, Shroud, Daigo, and Rush. The campaign will run on television, digital and social channels in 2019 and as the new presenting sponsor of the NBA Saturday Primetime telecasts, HyperX will begin airing the ad campaign on Saturday on ABC and ESPN and will continue through the playoffs and the NBA Finals. INDUSTRY & ROSTER MOVES
The National Women’s Soccer League named Amanda Duffy as President of the league. Duffy joined the NWSL in January 2017 as Managing Director of Operations. In her new role as President, she will continue to oversee all aspects of the league’s day-to-day operations and will work closely with the league’s owners on the strategic direction and objectives for NWSL as it continues to grow and raise standards for the sport on a global basis. Former head of NBC Sports ad sales Seth Winter was named as head of sports sales for the new FOX, which will include Fox Broadcasting, Fox Sports 1, Fox News and Fox Business Network. Relevent Sports announced that long-time NBA Executive Aaron Ryan will serve as the company’s Chief Operating Officer. Overseeing all internal operations, Ryan’s focus will be on the continued growth of Relevent Sports. THE MAIN EVENT
Raptors/Celtics on ESPN at 8p. |
| A CYNOPSIS MESSAGE | | Spotlighting Short Form’s Finest The 2nd Annual Cynopsis Short Form Video Festival Wednesday, March 6th, 2019 | The SVA Theatre, NYC Join your peers as we celebrate our talented finalists, screen the winning videos, feature thought-provoking panels on the state of the industry, and share insights with colleagues over drinks and appetizers. Passionate about short form? This one is for you. Register Today |
ON THIS DAY in 1988: The St. Louis Cardinals announce a move to Phoenix. In the Know: What is the name of the mascot for the Arizona Cardinals? (Email [email protected] with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Which CFL team has won the most Grey Cup championships? Answer: Toronto Argonauts. Kudos: John Ferlazzo/London; Matt Sautter-WideOrbit/Harrisburg; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later -- Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
DIR AUDIENCE DEVELOPMENT & OPERATIONS
NBCUniversal
NY
seeking someone to build and engage audiences across digital, emerging and TV platforms. Work with leaders in research, mktg, edit, engineering, sales and bus dev to implement a strat to retain/monetize audiences. 5 yrs exp in digital audience dev/mktg, BA/BS degree, some travel.
Full info/apply HERE
CAMPAIGN ANALYST/AD Council/NYC: Monitor/analyze a breadth of data, incl traditional media data, website data, social media data. BA deg mktg analytics or data analysis pref’d 2-4 yrs mktg analysis. Apply HERE (1/30)
ASSISTANT MANAGER, PR & SOCIAL MEDIA/AD Council/NYC: Ensures that assigned studies have appropriately trained staff, necessary supplies, and necessary forms or electronic systems for data collection. Excellent writer w/ Min 1-2 yrs exp conducting public relations & social media programs. Apply HERE (1/30)
MGR, INTEGRATED MARKETING/TENNIS CHANNEL/NYC: Provide mktg support to Ad Sales team (all locations) & help dvlp/activate/execute strategies to monetize innovative multi-platform mktg solutions. Minimum 3-4 yrs exp @ ad agency, media co, sales organization focusing on client services req’d. Full info HERE (1/29)
MANAGER, CONTENT DISTRIBUTION, THE AMERICAS/LEGO/LA: Help to develop and foster strong relationships with key existing networks and content platforms. 5+ yrs exp in a content distribution/sales or content strategy role. Understanding of various forms of media. Full info HERE (1/29) TRAFFIC COPY COORDINATOR/OVATION TV/NYC: (FT freelance) Tech-savvy person w/willingness to learn, a cooperative attitude, att to detail & strong ability to meet changing deadlines in a fast paced- envir. creating house numbers for on air promo and added value elements. Full info HERE (1/29)
NEWSY MEDIA SALES PLANNER/NYC: Work directly w/Sales & AdOps teams to ensure schedule runs as ordered & traffic issues are resolved. Mng nat’l sales proposals, prepare post analysis for clients & resolve contract discrepancies. 2-4 yrs exp in a multi-media sales co, or ad agency pref’d. Familiarity w/rsch products incl Nielsen & MRI. APPLY HERE (1/28)
NBC SALES ENABLEMENT DIRECTOR, SALES OPERATIONS/NBCU Tech Ops/NYC: Empower sales, traffic, research, finance and marketing users across our division to work at peak performance. Min 5 yrs in a similar lead customer support/training function, or a related vendor role. Full info/apply HERE (1/28)
MARKETING COORDINATOR/Cynopsis Media/Norwalk: Temp to hire. Play a critical role in mktg dept for Cynopsis (B2B publisher TV industry). Support mktg team incl event & email plan’g. BA deg mktg/comms. 1-4 mktg exp. Word Press/Excel skills/Event exp a +. Resume to [email protected] (1/28)
Sr. FILM & TV DISTRIBUTION ACCOUNTANT/Second Screen, Inc/LA: Exp'd part-time contractor to set up a system & execute a full report in the quarter after we launch nationally. Potential to join us long term. 7-10 yrs in film or TV distribution with at least 2 years in digital or OTT. Full info/apply HERE (1/26)
DIR AUDIENCE DEVELOPMENT & OPERATIONS/NBCUniversal/NY: seeking someone to build and engage audiences across digital, emerging and TV platforms. Work with leaders in research, mktg, edit, engineering, sales and bus dev to implement a strat to retain/monetize audiences. 5 yrs exp in digital audience dev/mktg, BA/BS degree, some travel. Full info/apply HERE (1/26)
TEAM LEADER/CheckpointXP/Detroit: Visionary leader, w/exceptional orgnztnl skills to build/grow the division. Previous exp in brdcast radio & as mktg/promotions dir or event planner a +, but not required. Strong knwldg of Esports/gaming world; strong contacts & networking are a plus. Resume HERE (1/26)
MGR, BENEFITS/A+E/NY: Mng the admin of co-wide Health & Welfare and Retirement plans/programs. Lead contact w/insurance brokers & benefit providers. Point person for employee/vendor questions. 6+ yrs of HR Benefits mgmt exp. Strong tech aptitude w/advanced Excel skills. Workday exp preferable. Apply HERE (1/25)
CLIENT SOLUTIONS COORDINATOR/Telepictures Productions Inc. - WB/CA: Seeking a Client Solutions Coordinator for the TPX Ad Sales department. Responsible for assisting in the dev of cross platform mktg campaigns that generate advertising revenue for TMZ, TMZ Sports and toofab.com. 3+ years in account/project management, marketing or ad sales. Full info/apply HERE (1/25) SENIOR DIRECTOR CONSUMER ENGAGEMENT/NBC Sports/Golf Channel/Orlando: Develop marketing strategies to drive viewership, consumption & revenue goals across various Golf Channel platforms. 10+ yrs mrkting exp in Media, TV or Sports. Full info/apply HERE (1/25)
MANAGER, INVENTORY/Crown Media Family Networks/NY: Monitor and track all inventory through WideOrbit and Dealmaker. Build ADU packages and analyze and strategize pre and post upfront reporting. Min 2 years exp. in pricing and planning or ad sales req. Apply HERE (1/24) SR BROADCAST DESIGNER/NESN/Boston: Passionate/motivated self-starter, creative thinker w/ability to multi-task effectively & prioritize accordingly. Demonstrates proficiency in Cinema 4D, After Effects, Photoshop, Illustrator, Mac Computers & Broadcast prod. Min 5 yrs exp brdcst design. Full info/apply HERE (1/24)
Sr. DIRECTOR GLOBAL ACQUISITIONS/A+E/Stamford, CT: Plan, implement, monitor & optimization of content delivery; technical, file-based procurement of Domestic and International content; 10+ yrs exp technical procurement of content cable or broadcast network. Full info/apply HERE (1/24)
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