| A CYNOPSIS MESSAGE | | Mobile Video: How to Create a User Experience that Drives Revenue Did you miss your chance to listen to this free webinar? If so, don’t worry! It’s still available to download & view on-demand. Research shows that 92% of US consumers have been frustrated trying to stream video, and 50% often just give up trying. That’s why you need to hear thought leaders from Penthera, who explain how to create a standout experience that keeps viewers happy – and connected. Take advantage of this free opportunity + watch at your leisure. VIEW ON-DEMAND |
DATA DETAILS The Federal Trade Commission sent letters to Comcast, Google, T-Mobile, Verizon and AT&T ordering them to share details of their data collection practices. “The FTC is initiating this study to better understand Internet service providers’ privacy practices in light of the evolution of telecommunications companies into vertically integrated platforms that also provide advertising-supported content,” said the agency. Microsoft and Adobe announced a data-sharing integration, called Account Based Experience, that involves sharing Marketo data. “With these new account-based capabilities, marketing and sales teams will have increased alignment around the people and accounts they are engaging, and new ways to measure that business impact,” said Steve Lucas, SVP and head of the Marketo team at Adobe. Tru Optik and Oracle Data Cloud have partnered to make Oracle’s audience data available for OTT/CTV campaigns through Tru Optik’s Data Marketplace. This makes Tru Optik the first data management platform focused on the OTT/CTV market to integrate Oracle Data Cloud audiences. A new feature will alert Google Chrome smartphone users when a website is trying to access and collect data transmitted from sensors inside the phone. A pop-up will let users know each time a site tries to access one of their device settings, providing the option to turn it off or block it. GOING OVER-THE-TOP Ad-supported VOD service Tubi has launched on Cox Contour, giving customers free access to over 12,000 movies and TV series. “Our partnership with Cox expands upon our mission to make entertainment accessible to everyone,” said Farhad Massoudi, CEO of Tubi. “With the addition of Cox Contour, Tubi will continue to have the widest distribution of any ad-supported streaming service.” With its rollout in Glendive, Montana, YouTubeTV officially became available in all 210 U.S. TV markets. “Welcome to the family!” tweeted the service. Sony Pictures Television sold a majority stake in streaming service Crackle to Chicken Soup For the Soul Entertainment. A new joint venture, Crackle Plus, will include programming from SPT as well as CSS. |
| A CYNOPSIS MESSAGE | | Here’s to Top Women in Media. May we know them. May we be them. May we NOMINATE them. You don’t have to be a woman to recognize the extraordinary women moving the industry forward. NOMINATE YOUR COLLEAGUE TODAY Nominations are due April 16. Honorees will be celebrated at the Cynopsis Top Women in Media Awards August 1 in NYC. |
SOCIAL MEDIA Although consumers are very concerned about their privacy on social networks, few are willing to pony up to secure their personal information, according to the findings of Norton Lifelock’s latest Cyber Safety Insights Report. Among more than 1,000 U.S. adults, 72% admitted they were more alarmed than every about their privacy, while 93% believe it’s important companies and organizations provide them with a degree of control over their personal information. However, the majority of those surveyed weren’t willing to pay organizations to ensure protection of their personal information. That’s especially true when it came to social media providers like Facebook - in fact, 72% of consumers said they were unwilling to pay social networks to ensure their personal information protection. Facebook is tightening its rules, banning “praise, support and representation of white nationalism and separatism” on both Facebook and Instagram. “Going forward, while people will still be able to demonstrate pride in their ethnic heritage, we will not tolerate praise or support for white nationalism and separatism,” the company announced in a blog post. MEASUREMENT Data analytics company 605 announced its national dataset now includes more than 20 million households across 210 designated market areas. The move strengthens 605’s national dataset by adding data from Inscape, a subsidiary of Vizio, to supplement its set-top-box viewership data. “From a historical standpoint, sample sizes within the industry have been small and consumer behavior is constantly changing, creating a void in measurement that is large and growing,” said Colleen Moraghan, SVP, Data Solutions at 605. “By expanding our viewing data with Inscape, 605 now has a combined set-top-box and ACR-based viewing dataset that few can rival.” Geopath announced the establishment of a Futures Council to help advance the OOH industry. The council, comprised of emerging though leaders from the OOH industry and selected by Geopath’s Board of Directors, will act as ambassadors for Geopath, advocating for enhanced measurement and the OOH industry in general. Nielsen was granted accreditation by the Media Rating Council for its Television Audience Measurement service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE. It’s the first MRC accreditation granted to a TAM service outside the U.S. and the first international market for Nielsen Global Media. Speaking of, the Media Rating Council issued a draft version of its Cross-Media Audience Measurement Standards, opening a 60-day public comment period on the standards. The draft standards address measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile. “The positive outcomes of the industry’s 3MS development program are now being realized, and we’re delighted to have proposed standards that have the potential to provide effective cross-media audience measurement,” said Bob Liodice, CEO of the ANA. “The original objective for 3MS was to develop clear standards-based metrics for interactive advertising that were comparable to traditional media. With this draft, that goal is on the verge of being met.” ADVERTISING The Video Advertising Bureau released Address For Success, a guide for marketers that analyzes aspects of addressable TV including investment projections and real-world case studies provided by companies like Xandr, Comcast Spotlight, Verizon Fios, Spectrum Reach and others. Among the findings: U.S. addressable TV ad spending is projected to grow to $3.3 billion by the end of 2020, a 343% increase from 2016-2020. The U.S. footprint for addressable TV has increased 30% since 2017, eclipsing streaming/OTT services, such as Netflix, Amazon Prime Video, HBO, Roku and others, and the U.S. addressable TV audience P2+ has grown 27% to over 162 million over the past two years. Facebook is getting stricter about political advertising in Europe, expanding on rules intended to prevent interference in EU Parliament elections. Advertisers will have to undergo checks, and ads will have to identify who paid for them. Facebook is also introducing Ads Library, an improved archive tool that lets users search political ads on a public database. PODCAST POST Spotify announced plans to acquire scripted-entertainment podcast studio Parcast. It’s the streamer’s third podcast pickup of 2019, following its acquisitions of producer Gimlet Media and services provider Anchor FM Inc. last month. Spotify expects its latest deal to close in the second quarter of 2019. |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
SALES-MARKETING COORD
AMERICAN TARGET NETWORK
NY
Ideal Candidate will work closely with sales managing client relationships and processing requests, inputting order and traffic. Be able to create mktg sales decks and promotional materials. Manage internal process for credit applications, monthly billing and weekly budget reports.
Full info HERE Send resume and salary requirements to [email protected]
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR /NYC : Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter HERE (4/13)
ACCOUNT SERVICES REP /Weigel NTWRKS/CHI - Responsible for maintaining all aspects of account management for the Chicago advertising sales team and providing timely and accurate info to the sales team and to the client. BA deg or previous media exp pref’d. MS PP, Excel, word exp a must. Full info HERE (4/13)
VIDEO PRODUCER/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/10)
DIR, SALES MARKETING/ION MEDIA/NY: Ideal candidate will develop strategic sales positioning for ION Television’s unique value proposition. This position will help the sales organization drive revenue growth on existing accounts in new business categories. Min of 5yrs exp at a media co, expert in MS Office Suite and PPT. Full info HERE (4/5)
ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform. Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/5)
SALES-MARKETING COORD/AMERICAN TARGET NETWORK/NY: Ideal Candidate will work closely with sales managing client relationships and processing requests, inputting order and traffic. Be able to create mktg sales decks and promotional materials. Manage internal process for credit applications, monthly billing and weekly budget reports. Full info HERE Send resume and salary requirements to [email protected] (4/5)
MANAGER, CORPORATE RESEARCH AND STRATEGY/Discovery Inc/NY: Responsible for analyzing data and trends across media and developing key audience analysis across Discovery's linear and non-linear platforms. Must have 5+ yrs exp in media research and knowledge of Nielsen data and systems. Ability to work in a fast-paced high-pressure environment without sacrificing accuracy to detail. Full info HERE (4/4)
MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource and thought leader in the sales department, managing ideation and response to RFPs, creating product knowledge one sheets based on assigned network and disciplines, knowledgeable in digital/social marketing products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full Info/Apply: http://www.aenetworks.com/careers (4/4)
SR. NEWS DESK ASSOC/E! Entertainment/NYC: Resp for newsgathering for all E! platforms, should be a multi-tasker, have proven editorial judgment, be a forward thinker with a strong work ethic. Passion for pop culture is a must. Self-starter who can work independently and quickly in a fast-pace news environment. Must have newsroom exp and able to handle breaking news while working under tight deadlines. Full Info/Apply HERE (4/4)
COORD, RESEARCH & INSIGHTS/Endemol Shine North America/North Hollywood: Ideal candidate must have a strong interest in TV ratings & research and comfortable working with numbers/large data sets with a strong focus on accuracy & attention to detail. Must have 1+ yrs as an assist, coord or analytical role at TV studio, broadcast or cable network. Excel and PowerPoint required. Job training provided. Full Info/Apply HERE (4/4)
ACCT EXECUTIVE/CNN Airport Network/NY: Resp include identifying prospects, generating leads and penetrating client companies/agencies at all levels. Primary function is to drive new business for the network. Req include 5+ yrs in media sales, ability to exceed targets and building sr level client/agency relationships. Team player who works well in a large multi-platform sales organization. Full Info/Apply HERE (4/3)
ACCT DIRECTOR, PARTNERSHIP SALES/GSTV/NY: Ideal candidate must be able to drive aggressive rev targets across multiple GSTV rev opps within WPP Holding Co. by creating solutions for customers. An understanding of nat advtg, digital video and data-driven aud targeting and attribution marketplace. Min of 3+ yrs media exp, including 1+ yrs in sales. Ability to manage multiple high-priority projects simultaneously. Full Info/Apply HERE (4/3)
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