A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK
Headliners Deliver at NAB Show New York, Nov. 9-10, Javits Convention Center
Wednesday Keynote:
Big Sports. Big Events. The Most Exciting Live TV. Featuring Executives from NFL Network, NBC Olympics and Telemundo Deportes
Thursday Keynote:
The Marriage of Content and Brands, featuring Endemol Shineâs Charlie Corwin
Add-on the Live Streaming Conference, and also hear from Fullscreen (
How to Build & Grow Audiences) and Cheddar (
Analytics: Measuring the True Impact).
View complete schedule of events, search exhibitors and
learn more!
CYNOPSISDIGITAL
11.03.16
Good morning. It's
Thursday November 3, and this is your first early morning
digital briefing.
TODAYâS CODEBREAKER
Publisher: In digital media, a
publisher is any organization or entity that delivers content or a service to users. (For example, any website that hosts original or curated media content qualifies as a publisher.) Publishers often depend on digital ad revenue.
TOP NEWS
One truism thatâs emerged from the last few earnings quarters: Itâs good to be
Facebook. The social media giant beat expectations in Q3, bringing in a whopping $7 billion in revenue. Thatâs a $2.5 billion year-over-year increase. Net income was $2.34 billion, compared to $896 million one year ago. Adjusted earnings were $1.09 per share; Wall Street had expected $0.96 per share and $6.9 billion in revenue. According to Facebookâs report, the company boasted an average of 1.18 billion daily active users in September, up from 1.01 billion a year ago. And daily mobile active users rose from 894 million to 1.09 billion.
Another notable bit of info to emerge from the
Facebook earnings call: According to
CEO Mark Zuckerberg, 40 million users are now connected to the internet through
Internet.org, Facebookâs Internet accessibility initiative. Thatâs .05% of the worldâs population. Internet.org is designed to bring Internet access to parts of the planet with limited or nonexistent connectivity, particularly in the Third World. The initiative suffered a major setback earlier this year, when a
SpaceX rocket exploded on the launch pad, taking Internet.orgâs first-ever satellite with it.
You wouldnât think that shelling out $31 million to settle a lawsuit would come as a relief, but here we are. That $31 million settlement went to wrestler
Hulk Hogan, courtesy of
Gawker Media and founder
Nick Denton.The payment concludes the lawsuit that bankrupted Gawker and forced a sale to
Univision Communications. Back in March, a jury ordered Gawker to pay Hogan $140 million. âThe saga is over,â Denton wrote in a blog post.
A CYNOPSIS MESSAGE
CYNOPSIS is accepting entries for the Social Good Awards
We know the Cynopsis community is a vibrant group of engaged professionals who work hard, committed to evolving the media industry to be first and best at serving the consumer. But this is not all you and your organization are dedicated to. Youâre also a collection of civic-minded citizens who want to give back to the public through their profession.
WITH THAT IN MIND, CHECK OUT THIS YEARâS CATEGORIES AND START YOUR ENTRY TODAY!
ADVERTISING
Looks like Twitch is taking greater strides toward monetization. The Amazon-owned live-streaming platform announced that, starting this week, it will start selling video ads that will run in the live-streams of its broadcast partners. The ads will be delivered by SureStream, a new native ad-delivery system. One notable feature of the new ads: According to Twitch, theyâll be served even to viewers using ad-blockers. Twitch will implement a rev-share agreement with its partners, though for now itâs not saying what the split will be.
OTT + SVOD
IAC has announced a new plan for Vimeo, IACâs video-sharing platform. Joey Levin, who serves as both IACâs CEO and Vimeoâs Interim CEO, wrote in a letter to IAC shareholders that Vimeo will begin to âexperimentâ with new consumer subscription services. âWe will supplement our creators with original and licensed programming, and can fill out a robust slate of programming for tens of millions, not billions, of dollars,â he wrote. In other words, the goal is to compete with Netflix â without spending nearly as much money. At the moment, not much else is known about the new services, including when they might be rolled out, what kind of content theyâll feature, or how much theyâll cost.
EXECUTIVE MOVES
The
GroupM digital advertising agency
MEC has named
Tim Castree as its new
Global CEO. He replaces
Charles Courtier, who has held the position for the past fourteen years.Castreee will report to GroupM
Global CEO Kelly Clark. Castree most recently worked at the video advertising software provider
Videology, serving as
Managing Director in North America.
RESEARCH
@Mcarpen3: That 76ers fan was HILARIOUS. He should definitely be thrown out, but it was so funny.
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Oct. 26-Nov. 1 using Twitter data from
Nielsen. Insights from the 3,799,143 tweets expressing a specific
Emotional Reaction (ER) include:
- 5.7% of people who said they were shocked by something on TV were watching
American Horror Story: 6 on
FX
- 16.2% of people who at some point said they loved what they were watching were tuned into the 2016
World Series on
Fox.
- 8.1% of viewers who said they laughed at something they saw on TV were watching the Oklahoma City vs. Philadelphia
NBA game on
ESPN, due to a moment between a fan and player Russell Westbrook.
- 8.2% of viewers who said they cringed at something they were watching were tuned into
The Flash on the
CW.
TRIVIA
The
Netflix animated series
BoJack Horseman centers on a washed up former sitcom star (who happens to be an anthropomorphic horse). Whatâs the name of the sitcom he starred in?
(Email
[email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Whatâs the name of the recurring animated segment that
Robert Smigel created for
Saturday Night Live? Answer:
TV Funhouse. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, Brad Stern-POM Technologies/NY, Luke Watson-Roker Labs/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Ed Casey-BBC Worldwide/NY, Russ Talley-Hulu/CA, and Aaron Paquette-MARU/VCR&C/TX
A CYNOPSIS MESSAGE
CYNOPSIS ESPORTS WEBINAR:
ESPORTS: HOW TO MAXIMIZE &
MONETIZE COMPETITIVE GAMING
ESports is ushering in a full-blown shift in entertainment and culture, but how do you maximize and monetize this phenomenon? Get the answers during our webinar on November 17, from sponsors and marketers as they share their insights into connecting with eSports fans, laying out a blueprint for how brands can reach and connect with a generation of skeptical but affluent consumers.
REGISTER NOW.
DIGITAL SPOTLIGHT
Aww, who doesnât love Cookie Monster?
Sesame Workshop recently teamed up with
YouTube star
Rosanna Pansino to bring the furry blue
Sesame Street icon to
Nerdy Nummies, Pansinoâs digital cooking show. Check it out
here.
See you on tomorrow,
David Teich 11.03.16
Roberta Caploe: Publisher
@robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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HERE (11/8)
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JOB OPENING: MGR DIG ANALYTICS/ADVERTISING/NYC: Supply analytics framework for record label. Conduct rsrch & analysis on artists & releases to support mktg campaigns. Use data to dvlp & monitor ad campaigns. 3+ yrs of relevant exp & being avid fan of music a plus. Full info/apply
HERE (11/8)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnztâl skills to keep efficient work sched. BS req. Full info/apply
HERE (11/8)
JOB OPENING: VP DIGITAL/Sprout/NYC: Create digital strategy roadmap for Sprout and operationally execute on key objectives. Min 10 years digital product experience required. Full info/apply
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HERE (11/5)
JOB OPENING: SENIOR MANAGER, COMMUNICATIONS/Pac-12/San Francisco: Develop & implement strategic PR programs to increase brand awareness. Must have experience in the Media industry. For full posting/apply
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HERE Job #2016-44922 (11/5)
JOB OPENING: MANAGER, INTERNAL COMMUNICATIONS/HGTV&Food Network/Knoxville: Design and drive meaningful messaging to employees around the globe. 5-8 years of comms exp. Strong writing & verbal skills a must. Cable ntwk & media exp a plus. Full info/apply
HERE (11/5)
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HERE (11/5)
JOB OPENING: AD SALES PLANNER/Baby First TV/NY: Reports to SVP Ad Sales. Home office flexibility. 2-3 Years Direct Response experience required. Detailed & organized. Entrepreneurial environment. Reply to
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JOB OPENING: MGR, DIGITAL PRICING & YIELD, SPORTS/Turner/NYC: Each reqâs 3+ yrs exp inventory and/or analytics for Ad Agency, Publisher, or Ad Tech Vendor. Able to mng a team a must. For more info/apply for each
HERE (11/4)
JOB OPENING: MARKETING BUDGET ASSOC/AMC Networks: IFC/NYC: 2+ yrs exp Accting or Finance. Strong math skills. Ensure all projects, payments & deal memos are tracked & processed. Inter-Adv knwldg of Excel. Exp w/accruals, month end close processing, maintaining contract log, processing invoices, and T&Eâs. Apply
HERE (11/4)
JOB OPENING: MGR, VOD OPERATIONS/iN DEMAND/NYC: Seeking experienced mng. with great communication skills to mng. relationship/roll out of content to new affiliates. Work closely with all departments internally. 3-4 yrs exp in cable. Knowledge of movies/TV a +. Resume/cover:
[email protected] (11/4)
JOB OPENING: VP, PRODUCT MANAGEMENT/NBCU/NYC: Manage a team of product managers and designers who are focused on creating products for our English and Spanish speaking audiences. A passion for consumer-led design, technology and news a plus. Full info/apply
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