CYNOPSISDIGITAL
11.02.16
Good morning. It's
Wednesday November 2, and this is your first early morning
digital briefing.
TODAYâS CODEBREAKER
Unduplicated audience: The phrase
unduplicated audience refers to the number of unique individuals exposed to a specified domain, ad, or webpage within a specified time period.
TOP NEWS
Huluâs internet-based live TV service, set to debut early next year, just landed a ton of new programming courtesy of deals with
21st Century Fox and
Disney. (Itâs not too surprising â both companies co-own Hulu.) The deals will bring over 35 networks to the service, including
Fox,
ABC and
ESPN.
CYNOPSIS DIGITAL MODEL D AWARDS
On Friday at the
Cynopsis Digital Model D Awards, weâll be celebrating the best and brightest talent in the digital media space. There are only
five seats left.
Register here! ADVERTISING
Yikes. In September,
Facebook admitted that it had been measuring ad viewership in a way that artificially inflated how long users tend to watch ads. Now three marketers have filed a class-action suit against the social media giant, alleging that the company âinducedâ advertisers to buy video ads and pay overly-high prices. The marketers -
Tom Letizia,
Mark Fierro, and
Greg Agustin â filed the case in the U.S. District Court for the Northern District of California. Theyâre seeking both monetary damages and attorneyâs fees. If they win their case, it could open the floodgates to similar lawsuits
Instagram is partnering with close to two-dozen retailers on a new initiative. The Facebook-owned platform is now allowing
J. Crew,
Macyâs and others to tag retail products in Instagram photos. The tags lead directly to the brandsâ website, where the products can be purchased. Itâs just a limited beta test â at least for now.
A CYNOPSIS MESSAGE
How to Use Podcasting to Amplify Your Brand
Are you making the most of your podcasting potential? Whether itâs selling a product, amplifying excitement about a TV show or creating brand integrations that accomplish both goals, podcasting can be a powerful tool.
With over 20 percent of Americans, or 57 million, listening to a podcast monthly, (up 17 percent from last year), those numbers add up! Find out how to leverage this market by joining Cynopsis, Edison Research, Mack Weldon and Midroll Media on November 29, from 1:30 â 3:30 PM (EST).
Sign up today.
PLATFORMS + DEVICES
Roku is getting a bit of DVR-like functionality. With the
Roku OS 7.5 update, the
Roku TV app will enable users to pause live over-the-air TV broadcasts for up to 90 minutes. The update started rolling out yesterday to current generation devices. Other enhancements that come with the new update include volume control for Roku remotes, as well as a private listening mode that enables users to listen to audio through a pair of headphones inserted into the Roku remote.
Snapchat offers a prime opportunity for media companies to work with influencers â but there are keys to doing it right. So said
Cameron Curtis,
Editor-in-Chief of
Food Networkâs
Snapchat Discover channel, at last weekâs
Cynopsis Snapchat Boot Camp.âPart of the goal of working with influencers is trying to reach people who probably wouldnât have tuned into Food Network to begin with,â said Curtis. âWe look for influencers who are tangentially related. They talk about food, theyâre into health, theyâre into fitnessâ¦But their audience probably doesnât overlap with our audience⦠weâre getting influencers thatâ¦promote to their fans and say, âhey, Iâm working with Food Network nowâ¦Why donât you go check them out?ââ
Skyler Bouchard, an influencer who works with Food Network, had thoughts about how best to work with sponsors. âI donât like to be scripted much,â she said at the Boot Camp. âBut it really depends on what the brand gives you. Theyâre my client and I want to be sure Iâm pleasing them.â
OTT + SVOD
Better to strike late than never.
FilmStruck,
Turnerâs new SVOD service for classic, foreign and indie films, is now live. FilmStruck had been slated for an October 19 launch, but Turner wound up delaying the serviceâs debut. (Turner says it needed to fix glitches in FilmStruckâs registration process.) The service, developed and managed by
Turner Classic Movies and the
Criterion Collection, will cost $6.99 per month without the
Criterion Channel, and $10.99 per month with it.
VIRTUAL + AUGMENTED REALITY
The
NY Times is diving deeper into 360-degree video. The
Times has launched
The Daily 360, a new project that aims to debut at least one new 360-dgree video daily. The videos will be available on the Timesâ website, as well as its VR apps and for the
Samsung Gear VR headset. (The first Daily 360 video focuses on a building in Yemen that recently fell victim to an airstrike, killing more than 100 civilians.) Samsung will produce the seriesin partnership with the
Times.
RESEARCH
To determine the TV ads generating the most digital response,
iSpot.tv measures digital actions across
Facebook,
Twitter,
YouTube and all major search engines. Here, a look at the brands backing the
World Series.
It doesnât matter if youâre a
Cubs fan or an
Indians fan, marketers - particularly automakers, wireless brands and insurance companies - want to reach you. Those were the top three categories of advertisers during games 1-5 of the World Series on
Fox, with
Verizon,
Geico,
Chevrolet,
Google (for its new
Pixel phone) and
Apple (for the
iPhone 7) the top individual brands, in that order, ranked by estimated spend. But in termsdigital buzz generated by ads airing during the games, Apple came out on top, followed by
Geico,
Taco Bell,
T-Mobile and
Farmers Insurance. Farmers got baseball fans talking with quirky âHall of Claimsâ ads featuring swimming dogs (âmer-muttsâ) and âromantic rodents.â -
iSpot.tv
The
ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst's other syndicated data products (such as the
ListenFirst Digital Audience Rating - TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on
Facebook,
Google+, and
Tumblr, as well as most searched for on
Wikipedia (used as a proxy for organic search volume).
Streaming Series (10/24/16 - 10/30/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
According to a report form the
IAB (
Interactive Advertising Bureau), total digital ad revenues in the U.S. amounted to $32.7 billion during the first half of 2016 - an all-time high. Mobile revenue saw the biggest year-over-year gain, increasing from $8.2 billion to $15.5 billion, an 89% shift. Ad revenues from mobile video rose to $1.6 billion, a 178% rise from the same time period in 2015. Mobile search rose to $7.4 billion, a 105% shift. Totaldigital video revenue (including both mobile and desktop), rose to $3.9 billion, a 51% year-over-year increase. And total search revenue rose to $16.3 billion, a 19% increase. One notable bit of info from the report: Mobile revenue looks on pace to overtake desktop soon, quite possibly by the end of the year. In fact, desktop ad revenue
fell for the first time ever. The
IAB Internet Advertising Revenue Report was prepared by
PwC US. You can check it out
here.
EXECUTIVE MOVES
Woven Digital, a digital media company geared toward male millennials, has made the biggest of promotions. As first reported by
Variety,
Benjamin Blank will serve as the companyâs new
CEO. He takes over for
Colin Digiaro, who will now serve as the companyâs
Executive Chairman. Blank joined the company in 2014, previously serving as
Chief Creative Officer. Wovenâs brands include
Uproxx,
BroBible,
Dime, and, since earlier this year,
HitFix.
TRIVIA
Our Last Trivia Question:
Triumph the Insult Comic Dog has been around for a while now, getting his start on
Late Night with Conan OâBrien and starring in a couple of election-themed
Hulu specials this year. Whoâs the creator (and voice) of the character? Answer:
Robert Smigel. Kudos to Andy Pittman-TAMU/TX, Dan Quiterio-Understood.org/NY, Pete Gautieri-A&E Networks/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Jeff Mirkin-2:05 Engagement/CA, Nekia Seymore-Turrner/NY, Eric Wright Sr.-D S Simon Media/NY, Barry G. Waldman/New York, Joseph Lepe-Comcast Spotlight/CA, and Dave Gaetano-Yahoo/NY
Follow-up: Whatâs the name of the recurring animated segment that
Robert Smigel created for
Saturday Night Live? (Email
[email protected] with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
Call for Entries:
2016 Cynopsis Buyers & Planners Awards
Do you work in the realm of media buying & planning within linear & digital content? If so, listen up!
Weâre seeking the most creative & dynamic media buyers & planners who work to execute the campaigns that run on broadcast, cable & digital platforms.
Submissions are FREE so why not enter?
Learn More & Start Your Entries.
DIGITAL SPOTLIGHT
Fuller House will be back for a second season
December 9, and
Netflix is out with a new trailer. Check it out
here.
See you on tomorrow,
David Teich 11.02.16
Roberta Caploe: Publisher
@robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales:
Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales:
Trish Pihonak | Director of Operations | 203-899-8459
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cynopsis.com/classifieds/ JOB OPENING: SENIOR EDITOR, WELLNESS/NBC NEW DIGITAL/NYC: Seeking an editor that understands this mix, someone who can drive our coverage of Wellness (fitness fads and latest medical to finance, family, career) Full info/apply
HERE (11/9)
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HERE (11/9)
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JOB OPENING: SR DIR, MARKETING STRAT/MSNBC/NYC: Seeking talented Marketing Strategist, with Brand Planning and strong Digital Strategy skills, to work closely with research and marketing brand leaders for NBC News & MSNBC. Full info/apply
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JOB OPENING: SENIOR PRODUCER, MSNBC/NYC: Seeking a Senior Producer, MSNBC Dayside who is responsible for creating, producing and supervising programming for MSNBC. This person will oversee the editorial vision.Full info/apply
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JOB OPENING: MGR, REVENUE STRATEGY & ANALYTICS/Discovery/NYC: Digital ad sales expert resp for identifying key revenue drivers & dvlpng revenue strategies & optimization for end-to-end Dig. business. Support Discovery Goâs digital growth strat/dev & its supporting metric/ analytics. 5+ yrs TV Ad Sales exp. Full info/apply
HERE (11/9)
JOB OPENING: MANAGER, COMPETITIVE STRATEGY & MARKETPLACE ANALYTICS/Discovery/NYC: Data & analytics expert to develop strategies, build a framework that analyzes competitive pricing & derives actionable insights, & identify solutions to improve performance. 6+ yrs exp in TV Ad Sales. Full info/apply
HERE (11/9)
JOB OPENING: SR. MANAGER, REVENUE STRATEGY & ANALYTICS/Discovery/NYC: Linear Ad Sales expert to identify key revenue drivers & develop sales demographics strategy based on network performance/ad sales incumbencies, & manage the national sales teamâs performance. 7+ yrs exp. in TV Ad Sales. Full info/apply
HERE (11/9)
JOB OPENING: DIGITAL PRODUCER/Discovery/LA: Stellar digital/social producer supporting Discovery Network brand/shows. Drive overall content plans, strategy + social distribution plans for tentpole shows through brand filters to drive awareness, traffic and aud engagement across pltfrms. 5+ yrs exp. in TV. Digital/social media pref. Full info/apply
HERE (11/9)
JOB OPENING: DIR NETWORK COMMS & MEDIA RELATIONS/Science/NYC: Strategic team player willing to take resp. for dev. of multiplatform comms strtgy & outreach on behalf of Science Channel, its talent & execs. Pitch prgrms, ntwrk stories & clips to news sources. 7+ yrs exp. in media relations, ntwrk exp. a +. Apply
HERE (11/8)
JOB OPENING: DIGITAL AD OPS TRAFFICKER (PROJECT)/A+E Networks/NY: Execute day-to-day tasks of the Ad Ops team, including the testing, execution, optimization & troubleshooting of all A+E Networks non-linear advertising campaigns Full Info/Apply
HERE (11/8)
JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: We are looking for an experienced Segment Producer to write and produce segments with speed and accuracy for daily news programming, in a breaking news environment. Full info/apply
HERE (11/8)
JOB OPENING: MGR DIG ANALYTICS/ADVERTISING/NYC: Supply analytics framework for record label. Conduct rsrch & analysis on artists & releases to support mktg campaigns. Use data to dvlp & monitor ad campaigns. 3+ yrs of relevant exp & being avid fan of music a plus. Full info/apply
HERE (11/8)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnztâl skills to keep efficient work sched. BS req. Full info/apply
HERE (11/8)
JOB OPENING: VP DIGITAL/Sprout/NYC: Create digital strategy roadmap for Sprout and operationally execute on key objectives. Min 10 years digital product experience required. Full info/apply
HERE (11/8)
JOB OPENING: SALES RESEARCH ANALYST/CW/NY: Responsible for supporting Media Sales Research Dept. Create/maintain daily linear reports & weekly network reports. Metric reports for CWTV and CW Seed. Interest in stats/analysis. Full info/apply
HERE (11/5)
JOB OPENING: SENIOR MANAGER, COMMUNICATIONS/Pac-12/San Francisco: Develop & implement strategic PR programs to increase brand awareness. Must have experience in the Media industry. For full posting/apply
HERE (11/5)
JOB OPENING: ACCOUNT EXECUTIVE/WGN America/NYC: Plans and organizes a sales strategy aimed at meeting individual and team sales goals. Min 5 yrs exp selling or buying television advertising time. BA deg reqâd. Strong written/comm skills. Full info/apply
HERE Job #2016-44922 (11/5)
JOB OPENING: MANAGER, INTERNAL COMMUNICATIONS/HGTV&Food Network/Knoxville: Design and drive meaningful messaging to employees around the globe. 5-8 years of comms exp. Strong writing & verbal skills a must. Cable ntwk & media exp a plus. Full info/apply
HERE (11/5)
JOB OPENING: ACCOUNT EXECUTIVE, SALES/Music Choice/NYC: Generate rev & dvlp sales strategies across full portfolio to achieve ad sales revenue goals. 3-5 yrs exp in media w/1-3 yrs specifically in ad/sponsorship sales (Planner/ASR & above) Must be able to travel regularly. Full info/apply
HERE (11/5)
JOB OPENING: SALES PLANNERS/Music Choice/NYC: Resp for development/fulfillment of integrated media plans & proposals across all MC TV platforms for advertising clients. 1-2 yrs in media or sales planning/assistant at an agency or network. Solid understanding of media math. Full info/apply
HERE (11/5)
JOB OPENING: AD SALES PLANNER/Baby First TV/NY: Reports to SVP Ad Sales. Home office flexibility. 2-3 Years Direct Response experience required. Detailed & organized. Entrepreneurial environment. Reply to
[email protected] (11/4)
JOB OPENING: MGR, DIGITAL PRICING & YIELD, SPORTS/Turner/NYC: Each reqâs 3+ yrs exp inventory and/or analytics for Ad Agency, Publisher, or Ad Tech Vendor. Able to mng a team a must. For more info/apply for each
HERE (11/4)
JOB OPENING: MARKETING BUDGET ASSOC/AMC Networks: IFC/NYC: 2+ yrs exp Accting or Finance. Strong math skills. Ensure all projects, payments & deal memos are tracked & processed. Inter-Adv knwldg of Excel. Exp w/accruals, month end close processing, maintaining contract log, processing invoices, and T&Eâs. Apply
HERE (11/4)
JOB OPENING: MGR, VOD OPERATIONS/iN DEMAND/NYC: Seeking experienced mng. with great communication skills to mng. relationship/roll out of content to new affiliates. Work closely with all departments internally. 3-4 yrs exp in cable. Knowledge of movies/TV a +. Resume/cover:
[email protected] (11/4)
JOB OPENING: VP, PRODUCT MANAGEMENT/NBCU/NYC: Manage a team of product managers and designers who are focused on creating products for our English and Spanish speaking audiences. A passion for consumer-led design, technology and news a plus. Full info/apply
HERE (11/4)
JOB OPENING: SR MGR, REVENUE SOLUTIONS/MTV/NYC: Track/report social revenue w/an eye towards optimization to help inform editorial driven branded content ideas. 5+ yrs exp Digital or Social Media Mktg. Strong orgnztâl skills, ability to muti task & strong public speaker. Full info/apply
HERE (11/3)
JOB OPENING: CONTENT EDITOR/WFAA TV/Dallas: Traditional assignment editor, & also publishing to digital platforms content that is gathered & confirmed on the desk. 3 yrs exp publishing to digital platforms. Strong Social network knwlg. Full info/apply
HERE (11/3)
JOB OPENING: SR MGR DIGITAL MEASUREMENT STRAT/A+E Networks/NY: Lead & own analytics implementation across A+E sites & Apps, partnering w/ key stakeholders across Prod., Design, UX, Tech, Mktg, Sales, Ad Ops & Research to build innovative measurement solutions FullInfo/Apply
HERE (11/3)
JOB OPENING: MEDIA ASSOC PRGM (MAP) COORD/A+E/NY: Are you a recent college grad or someone with 1 to 2 years media experience looking to âlearn the ropesâ at a global media co? If so then apply to:
www.aenetworks.com/career.html (11/3)
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