Cynopsis 05/07/19: NBCU makes TV shoppable; CBS News gets a major shuffle; HBO has fun with that Starbucks cup

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Good morning. It’s Tuesday May 7, 2019 and this is your first early-morning briefing.
Tonight's Premieres: Bravo: Texicanas at 10p OWN: The Haves and the Have Nots at 9p Tonight’s Finale: ID: Never Say Goodbye at 9p
This Day in History: Sponsored by HISTORY
IN THE NEWS NBCUniversal announced the launch of a feature that makes shopping a cinch for viewers. ShoppableTV directs viewers to e-commerce websites using QR codes within TV shows; viewers can hold their phone cameras up to the screen during “On-Air Shoppable Moments,” and be taken directly to a marketer’s site for purchase. “With ShoppableTV, NBCUniversal is transcending the legacy business practices of television and driving business outcomes by creating an on-air real-time commerce experience,” said Josh Feldman, EVP and head of marketing and advertising creative at NBCUniversal. “We’re giving marketers a direct sales channel to millions of viewers across the country.” CBS This Morning’s Gayle King announced on Monday’s show that she will have new co-hosts, Anthony Mason and Tonyh Dokoupil, starting May 20. Current co-host Norah O’Donnell makes the big move to anchor and managing editor at CBS Evening News starting this summer, while John Dickerson is shifting over to 60 Minutes. As for the soon-to-be-out-of-a-job current anchor of the evening news, “Jeff Glor is a fantastic journalist and trusted colleague here,” said King. “His conversation, you should know, with CBS News [continues]. We all hope very much he will continue working here; it will be his decision.” Sinclair Broadcasting Group stock rose 35% on Monday, to a record $60.48, following Friday’s announcement of the company’s $10.6 billion deal to acquire the former Fox regional sports networks. “We see tremendous opportunity for the RSNs in the continued adoption of digital streaming as well as the nascent legalized sports betting space,” Sinclair CEO Chris Ripley said during a conference call with analysts. Byron Allen is also a participant in the deal, which gives Sinclair rights to pro sports games in 19 of the 25 top markets in the U.S. HBO offered an explanation, sort of, after fans had a field day when a feast in Winterfell included what appeared to be a Starbucks coffee cup during Sunday’s episode of Game of Thrones. “The latte that appeared in the episode was a mistake,” said HBO. “Daenerys had ordered an herbal tea.” Tegna is acquiring the 85% of multicast nets Justice Network and Quest it doesn’t already own, for $77 million. “Consumer viewing habits are shifting toward over-the-air consumption supplemented by inexpensive over-the-top services,” Tegna CEO Dave Lougee said. “Justice and Quest allow us to fully capitalize on the growth in over-the-air television audiences, which has increased by more than 48% over the past eight years.” CBS Entertainment President Kelly Kahl and CBS Television Studios President David Stapf shared the first steps of the company’s plan for a more visible and expanded HR structure, including offering a confidential reporting option for complaints, and new anti-harassment training. In a memo reported by Deadline, Kahl and Stapf tell employees, “The main headline is that we will have a very expanded and visible Human Resources structure supporting all CBS Studios’ productions. A big part of this will be the introduction of ‘human resources production partners’ assigned to all shows. These will be highly trained HR executives who will be on our sets on a regular basis to ensure safety and build trust with the cast, producers and staff.” E! canceled talk show Busy Tonight, shared host Busy Phillips via Instagram. While the show’s final episode on E! airs May 16, “We’ve talked to some people and we are trying to figure out if there’s a place that makes sense for our show to go to, and hopefully we will be able to figure that out,” said Phillips. “I think we will.”
There were losses across the top ten television services in the U.S. in 1Q19, according to Informativ’s Multiscreen Index, with video subscriber losses of about 1.28 million, leaving a total of 81.9 million subs. DirecTV and Dish Network took the biggest hits, said to the report. Tubi inked a deal for exclusive rights to all 15 seasons of The Apprentice. “In our quest to democratize content and make more premium content accessible, we are making a big push into the reality television space,” said Farhad Massoudi, CEO, Tubi. The XFL inked multi-year deals with ESPN and Fox Sports for its inaugural 2020 season, launching February 8. Games will air on ABC, Fox, ESPN, ESPN2, FS1 and FS2 on Saturdays and Sundays. SeriesFest announced the three finalists of this year’s Storytellers Initiative, a program created to discover original episodic writers. Industry creatives including Liz Keyishian (Sesame Workshop and Apple Productions), Laura Brennan (Pitching Perfectly), Jon Vandergriff (Sabrina, the Teenage Witch, Home Improvement), Paige VanTassell (Storytellers Season 4 Winner), Anne Toole (The Lizzie Bennet Diaries) and Ben York Jones (Everything Sucks), led the finalists in a two-day workshop last week in Los Angeles. Writers of the winning project will be announced in late May. Entertainment Studios announced plans to pick up Bayou City Broadcasting’s WEVV and WEEV in Evansville, IN, and KLAF and KADN in Lafayette, LA for $165 million. The purchase of the Bayou City entities provides the television unit with a broader audience and strategically positions the company in broadcast and digital media, said the company. Move over, Judge Judy: A new court show is premiering in broadcast syndication this fall. Protection Court, from Trifecta Entertainment & Media and Scott Sternbert Productions, has been cleared in the CBS Station Group, and Weigel, Nextstar, Gray/Raycom, Sinclair, Fox, Meredith, Scripps, Tegna, Mission and Northwest groups. “I hope this show will educate and inform people in need that there is help available, that they are not alone and that the courts are here to protect them,” said host Judge Carroll Kelly.

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Here’s to Top Women in Media. May we know them. May we be them. May we NOMINATE them. You don’t have to be a woman to recognize the extraordinary women moving the industry forward. NOMINATE YOUR COLLEAGUES Nominations for the Cynopsis Top Women in Media Awards are DUE TOMORROW.

PRODUCTION & DEVELOPMENT HGTV ordered 13 additional episodes of One of a Kind, which aired Mondays at 10p and ranks as a top 5 primetime program on HGTV among W25-54. It also ranks as a top 10 cable program among upscale W25-54 in its time slot. Bravo ordered Spy Games, a reality competition from Kinetic Content hosted by model and martial artist Mia Kang. CBS Television Studios has launched a franchise group aimed at expanding the Star Trek brand universe. Headed by Veronica Hart, Star Trek Global Franchise Management will be based out of Secret Hideout Productions in Santa Monica. Jon M. Chu, director of Crazy Rich Asians, inked an overall deal with 20th Century Fox Television calling for Chu to develop, exec produce and direct new projects. “He has spectacular taste and talent loves him,” said 20th’s Creative Affairs head Jonnie Davis. NEW SERIES Nat Geo’s The Hot Zone premieres Monday, May 27 at 9p. Three-night event series is based on the true story of the discovery and containment of the Ebola virus. A veteran detective of Smith County, TX, and his handpicked team of detectives recount their most memorable cases in Lone Star Justice, premiering on ID Wednesday, June 5 at 10p. COMING UP Nickelodeon’s hidden-camera prank show The Substitute features YouTube phenom Lilly Singh going undercover on Saturday, May 18 at 8p. From Friday, May 10-Sunday, May 12, Cartoon Network will stream episodic playlists featuring fan-fave moms from shows including Steven Universe, Craig of the Creek, Adventure Time and more. TV One’s The Bobby DeBarge Story premieres Saturday, June 29 at 8p. Original film explores the highs and lows of the singer’s life. New speakers announced this week for That Big TV Conference! We have a powerhouse lineup of experts from every sector - programming, measurement, production, social media, technology and more. Check ‘em out here. When Whales Walked: Journeys in Deep Time premieres Wednesday, June 19 at 9p on Smithsonian Channel and PBS. Two-hour film is narrated by Lee Pace (Guardians of the Galaxy). CASTING Priscilla Quintana (Traffik) landed the lead in CW’s upcoming sci-fi series Pandora...Amandla Stenberg (The Hate U Give) has joined the cast of upcoming Netflix musical drama The Eddy. PODCAST POST Comedy quartet The Try Guys have launched a podcast, The TryPod, dissecting their experiences as internet creators and best friends “who have made a living failing upwards.” Launched with a special episode on May 4, the podcast reached number one on the Apple Podcast charts. New episodes will be available every Thursday. DIGITAL DATA Care for a Toyota commercial during your treadmill trot? Commercial fitness equipment company Life Fitness announced the launch of Life Fitness Media, a digital advertising platform. The new offering will leverage the company’s installed base of cardio equipment to deliver content to fitness- and wellness-minded consumers that work out on Life Fitness equipment. Facebook said it is introducing a series of ranking updates in the coming months to further prioritize original videos people seek. The update includes three factors that impact video ranking: Loyalty and intent; video and viewing duration; and originality. “These are not new principles, but we will be strengthening their influence among the multiple factors that determine video distribution,” said the company. The changes will affect video distribution across Facebook, including News Feed, Facebook Watch and the “More Videos” recommendations. TECH TALK Mercedes-Benz is offering an Instagram Augmented Reality filter timed to the release of its CLA Coupé. The filter’s design is “inspired by the neon lights of Tokyo,” the location for the company’s short film, Play By Your Rules, which also features the CLA. The futuristic filter invites fans of the brand to become a part of #PlayByYourRules by following the Mercedes-Benz Instagram account and selecting the AR filter. BrightEdge introduced BrightEdge Instant, allowing marketers to collect real-time mobile and desktop data to optimize campaigns. Capabilities include real-time research on demand, real-time rankings, and page-speed performance. Shipments of wearables will rise to 239 million units by 2023, estimates Berg Insight, up from 117 million shipped in 2018. China’s Xiaomi tops the connected fitness activity tracker segment, while Apple leads the smartwatch market. LiveIntent, the people-based marketing platform, has selected Narrative to accelerate the rollout of its recently launched onboarding service. As a result of the new partnership, LiveIntent’s onboarding service allows publishers, marketers, agencies, platforms and channel partners to onboard audience segments from offline to online identifiers via a simple interface and flexible pay-as-you-go business model.

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Now that we’re in full swing with the Upfronts/Newfronts…it’s time you utilize our handy Cynopsis Upfront/NewFront Navigator that has an updated schedule of events, news, and a thorough network directory. ACCESS NOW [Sponsored by: The Weather Channel Television Network]

RATINGS Last week’s season four return of TLC’s 90 Day Fiancé: Happily Ever After? made TLC the #1 cable network for the night among W25-54/18-49/18-34. With 2 million P2+viewers, it was the series’ most watched season premiere among all key women demos. Combate Americas’ Cricket Wireless Presents Combate Americas: Reinas pulled in more than 500,000 viewers on Univision in its midnight time slot on Friday, April 26. Tunity Analytics Top Weekly National Out-of-Home Viewer Rankings for Entertainment Programs for the week of April 29 Program, OOH Viewers (000) Saturday Night Live (NBC) 703 Saturday Night Live (NBC) 482 Billboard Music Awards (NBC) 338 NCIS (CBS) 253 American Idol (ABC) 241 Bull (CBS) 238 The Voice (NBC) 219 Grey’s Anatomy (ABC) 215 The Voice (NBC) 193 The Show Must Go On (ABC) 191 Source: Tunity Analytics. Viewing estimates are derived from the Tunity mobile app usage. OOH Impressions are calculated using Tunity Analytics proprietary estimation model. TV Time’s Shows on the Rise Report for the week of April 29 Dead to Me (Netflix) - 100% Baki (Netflix) - 84.0% Chambers (Netflix) - 61.7% The 100 (The CW) - 61.1% Attack on Titan (NHK) - 60.4% Bob's Burgers (FOX) - 56.3% FBI (CBS) - 50.3% Bull (CBS) - 45.4% Crazy Ex-Girlfriend (The CW) - 45.1% Family Guy (FOX) - 42.2% *Methodology: Every week, millions of viewers around the world use TV Time to track their favorite series. “Shows on the Rise” is calculated by determining the week-over-week growth in episodes watched for a given program. Live + Same Day Viewers AA (millions) Friday, May 3 time period averages Source: NTI, Galaxy as dated Live+SD CBS: 6.69 million MacGyver 5.33, Hawaii Five-0 6.64, Blue Bloods 8.09 NBC: 3.93 million The Blacklist 4.25, Dateline 3.77, ABC: 3.35 million Screen Time: Diane Sawyer Reporting 3.53, 20/20 2.99 FOX: 2.99 million Last Man Standing 4.19, The Cool Kids 3.11, Proven Innocent 1.67 TELE: 0.97 million Exatlon Estados Unidos 0.75, Betty en NY 0.92, La Reina del Sur 1.25 UNI: 0.87 million Jesus 0.86, La Rosa de Guadalupe 0.90, Por Amar Sin Ley 0.86 CW: 0.49 million Dynasty 0.45, Who’s Line Is It Anyway? 0.54 Friday A18-49: CBS 0.7/4, NBC 0.6/3, FOX 0.6/3, ABC 0.5/3, TELE 0.4/3, UNI 0.4/2, CW 0.1.1

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This Day in History: 1914 – The U.S. Congress established Mother’s Day. Answer to Our Last Trivia Question: Which actor voiced both Speed Racer and his brother Racer X in the original Speed Racer series (1967-68)? Peter Fernandez. Kudos to: John Ferlazzo/London, Marni C. Gold/Hawthorne, NJ, Gerry Bixenspan-TV Marketing Inc./NYC, Paul Walker-Walk and Talk Production Rentals/Burbank, John Kukla-KDFW/Dallas, Andy Pittman-TAMU/College Station, TX, Tom Moore-Kalt Productions/LA, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, David Garber-Loyola Marymount University/ Playa Vista, CA, Dino Alexander-SpectrumOne.net/Fayettevill, NC Today’s Trivia Question: In which TV drama did the main character suggest to a young Donald Trump that New York real estate would be a good investment? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

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WHAT'S ON TONIGHT - TUESDAY MAY 7
ABC: American Housewife, The Kids Are Alright, Bless This Mess, Bless This Mess, 1969 CBS: NCIS, FBI, NCIS: New Orleans CW: The Flash, The 100 FOX: MasterChef, Mental Samurai NBC: The Village, The Voice, New Amsterdam PBS: Finding Your Roots With Henry Louis Gates, Jr., American Experience, Frontline Telemundo: Exatlon Estados Unidos, Betty en NY, La Reina del Sur Univision: Jesus, La Rosa de Guadalupe, Por Amar Sin Ley

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