Cyber Monday 2019: New report offers expert recommendations for online advertisers A new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads without a quick call-to-action prove less useful.
ClickZ Daily: December 2, 2019 |
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| Hello! Hope you’ve had a good weekend? It is Cyber Monday today and we have a new report from Tobii Pro that highlights key findings from this mega day for online shopping. Simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads without a quick call-to-action prove less useful. We also have five insights about the future of programmatic advertising. Today, the rapidly growing adoption of tools like AI, chatbots, geofencing using location QR codes, and machine learning are invading everything from our watches to refrigerators. The future of marketing is clearly leaning away from manual strategies. Enter programmatic advertising, automating the ad-buying, and targeting process on the web. Today, with more readily-available data on every consumer than at any other time in history, brands are using this information to target extremely granular audiences across the web. Also ICYMI: Intema and SqueezeCMM announced a strategic partnership that will include analytics integration and a single source for email, social and advertising performance, regardless of publishing platform. Shopify’s live map shows over 900,000 sales made per minute, during Black Friday and Cyber Monday. Meanwhile, Adobe estimate that almost $30bn will be spent in the US over the whole Black Friday long weekend. |
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Digital Advertising Luke Richards A new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads without a quick call-to-action prove less useful. |
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Digital Advertising Adam Enfroy Programmatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its future. Read more |
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| Marketing Mahir Prasad Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Read more |
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| Digital Marketing Bart Bartolozzi Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read more |
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| Digital Marketing Barry Levine Only a few retailers are pushing “Black Friday” specific messaging and promotions. Of the 19 retailers tracked by SmarterHQ, only three have sent email promotions with “Black Friday” specific messaging so far this month. Read more |
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| Data & Analytics Manny Neto With more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership must give way to an analytical and evidence-based approach. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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