| AppsFlyer’s Adam Smart on how marketers should adapt to a changing mobile landscape "...with hyper-targeted ads based on user-level data becoming a thing of the past, we’ll see a rise in contextual advertising. To succeed in this world, marketers will need to take a closer look at who their target demographic is, and how and where they’re connecting with them. Fine-tuning creative and ensuring it’s as relevant as possible to the audience will be critical." | 