CX is still broken and how to fix it CX has come a long way since the nascent days of commerce. Or has it? LogMeIn's Ryan Lester discusses how there is still much work to be done.
ClickZ Daily: March 12, 2020 |
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| Hello! Customer experience (CX) has come a long way since the nascent days of commerce. Or has it? LogMeIn’s Ryan Lester discusses how there is still much work to be done. He writes: Clearly there is no silver bullet to solving many of the CX woes that still plague businesses today. By focusing on empowering CX agents to do their jobs better, striking the right balance between tech and human collaboration and creating friction-less experiences, will help companies make much needed progress in fixing a broken CX for good. Also, Cybereason’s CMO Roi Carmel shows how brands can safely approach political topics in their marketing, branding and advertising efforts. There are many ways to tackle political subjects without getting political, says Roi. The key is to identify a pain point and laser focus on solutions. Strongly align your brand as the solution provider. Also ICYMI: MessageBird, the cloud communications platform company, has announced it is on a mission to do away with waiting on hold forever by officially entering the $350 Billion Customer Service market with the launch of Inbox.ai. Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. SpotOn Transact, an innovative payments and software company, announced $50 million in Series B funding. Digital advertising consortium, AdLedger, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Build-A-Bear selects Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers. Criteo announced the global availability of its new Traffic Generation solution, which helps advertisers to connect with new audiences to drive engagement and increased website traffic. |
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Digital Marketing Ryan Lester CX has come a long way since the nascent days of commerce. Or has it? LogMeIn's Ryan Lester discusses how there is still much work to be done. |
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Marketing Roi Carmel Cybereason's Roi Carmel shows how brands can safely approach political topics in their marketing, branding and advertising efforts. Read more |
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| Digital Marketing James McDermott With the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing. Read more |
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| Digital Leaders Jacqueline Dooley & Mahir Prasad We spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Read more |
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| Digital Marketing Tereza Litsa Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read more |
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| Digital Advertising Ran Ben-Yair Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative, measurement and even turn-around time. In this piece, Ubimo's Ran Ben-Yair clears up these misunderstandings for marketers so they can get the most out of their DOOH spend. Read more |
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Agency Spotlight Get ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and ostentatious animal patterns show a vibrant undercurrent in this year’s trends. Download now |
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| Analyzing Customer Data As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data. Download now |
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