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CX and UX trends in 2020: What do the experts predict?
I’d like to think that at Econsultancy we have a discerning group of expert friends who will give us a bit more than the standard ‘watch out for voice UIs’ or ‘break down data silos’. So, let’s hear from the experts on customer experience and user experience in 2020. |
SEO Tip of the Week: Developing an effective link building strategy
Taken from Econsultancy's SEO Best Practice Guide
"Search engines determine the relevance of webpages by the links between them. A good volume of well-placed links can encourage organic traffic to a site, but marketers must tread carefully. Links that are deemed by search engines not to benefit human audiences, and that look to be ‘gaming the system’, will be penalised, which could lead to a severe loss in traffic. This means it is crucial for businesses to have a link building strategy in place that considers Google’s three key metrics for determining relevance: expertise, authority and trustworthiness. " |
Six customer experience mistakes hotels are making in the digital age [paywall]
Here are six notable mistakes hotel operators make that Patricio Robles has encountered during his travels. |
Costs for ads targeting Safari users have fallen by 60% because of ITP, but are advertisers missing the plot?
The inability to track users as they travel the web throws a wrench in the plans of many advertisers looking to reach users in key target audiences. But is behavioral cookie-based tracking really necessary? |
Are trust-centric models a viable alternative to tech-centric models in physical retail?
A growing number of retailers across the globe are adopting trust-based systems that offer customers the convenience of an Amazon Go-like experience without the technology. |
