| Retail media networks are at the intersection of customer experience and data, crossing at that golden moment when shoppers are ready to buy. Thatâs why brands are spending more on them, and why the digital marketing world is watching closely. Today, weâve got insights from RMNs and agencies about the direction this dynamic space is heading. Itâs still very fragmented, but some big players are connecting (at least some of) the dots. Also today, contributor Gene De Libero dives into the critical topic of martech efficiency. Unraveling complexities in the stack leads to whatâs on all marketersâ minds: ROI. And while weâre on the topic of martech stacksâŚwould you consider taking a few minutes to complete the MarTech Replacement Survey? Itâs an important part of our coverage, and weâll share the findings later this year when all the results are in. Thank you! Chris Wood
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