WardsAuto Dealer 5
WardsAuto Dealer 5
 

FEBRUARY 8, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Monday Feb. 8. We've put together items from WardsAuto.com and across the Internet. So let's go:

Advertisement

1.

Survey: Car Dealership Callers Want Upfront Price Fast

“In the new normal, the initial call a consumer makes to a dealership is now the make-or-break point of a sale,” says Marchex’s Matt Muilenburg.

Full article

Advertisement

Gain Control of Your Reconditioning Process

With undefined timeframes and limited accountability, it’s no wonder dealers struggle to lower reconditioning costs. Bring clarity to the process with iRecon, vAuto’s reconditioning solution to help you create recon plans, monitor each vehicle’s progress and get inventory to the front line where it can be seen—and sold—faster. Click Here

 

2.

Why California Toyota Dealership Is Turning Car Lot Into Apartments

Housing is so scarce in Silicon Valley, and property values are so high, that one Toyota dealer is building housing on top of its car lot. Others may soon follow, Fast Company reports.

Full article

Advertisement

Be on top with Alpha Elite and be seen where online shoppers are searching

Relevance in search results is what shoppers want most in the early stages of their car buying journey. That’s why finding strategies that can put you at the top of search results is critical to success. Click Here for More

 

3.

2020 Wards 10 Best Interiors Winner Videos

Click here for winner profiles and acceptance speeches by winning automakers.

Full article

4.

Nissan Customers Can Explore New Frontier

Going on sale this summer, the ’22 Nissan Frontier compact pickup arrives with a 310-hp V-6, sharp styling, best-in-class features and a load of new safety and convenience technologies.

Full article

5.

Lexus Leads Most-Seen Auto Ads Chart

According to an iSpot Ace Metrix survey, the top-ranked Lexus ad scored above the norm across all industries for likability and desire.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at [email protected]

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...