WardsAuto Dealer 5
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WardsAuto Dealer 5
 

MAY 17, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, May 17. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Auto consumers keep changing the rules. But dealers can win if they know how to play a game in which the goal lines move around, says a WardsAuto Industry Voices contributor.

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Impacting 60% of sales.
Autotrader and Kelley Blue Book impact 60% of sales — and we can prove it. Through advanced data and analytics, we can show you that a relationship with these two powerful sites is a relationship you can bank on. For a free customized analysis, head to LetUsShowYou.com today.

2.

People lie. Just ask consumer researchers.

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3.

Sporty cars and SUVs dominate a list of cars owners keep the longest, according to a new study by iSeeCars.com. Toyota models took four of the top 10 spots

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What good is a flashy new car if you don’t know how to drive?
DMS technology is only as good as the company behind it. To get the most out of your tech, you need a dedicated expert whose sole focus is the success of your dealership. Download our guide to discover the winning combo to help your dealership thrive.

4.

Let’s visit a North Korean car dealership where it seems like actors to play the role of customers.

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5.

Today's dealer news from CBT Automotive includes smart inventory tactics and five tips for new sales managers.

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“Our labor gross profit is up 24%. Our biggest challenge was having clients leave. About 20% were going somewhere else. With Advanced Service, they are coming back in. I would tell other customers they would be foolish not to try it.”
– Clay Caruthers, Service Manager, Land Rover Dallas

See how Clay improved
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Big Muddy River, IL; hop in), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...