Customers Meet Auto Technicians Via Videos

“We’re in a service-based industry. We should capitalize on what drives revenue, and that’s the connection the consumer feels with the person providing the service,” says VW SouthTowne’s Bryan Armstrong.

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How to Sell Cars to Generation Z

While the newest batch of car buyers actually prefer brick-and-mortar dealerships, it expects a more engaging in-person experience.

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Hyundai Shopper Assurance Undergoes Changes

Instead of the original money-back guarantee, the program now offers a “3-day worry-free exchange,” meaning participating dealers will swap out a vehicle, not refund the purchase.

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Help Make Being a Mechanic Cool Again

An initiative reaches out to students, parents and guidance counselors to improve the image of the auto technician.

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