WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

JANUARY 18, 2018

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Consumers Will Buy Fewer Vehicles But ‘More Vehicle’

“This will be the year of consumers saying, ‘I want more vehicle,’ not necessarily a year of incremental sales increases,” says Jonathan Smoke, Cox Automotive’s chief economist.

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Transformative SD-WAN Works Like a Connectivity Traffic Cop

Innovative technology ensures uninterrupted experiences that leave a positive impact on customers, says CDK's Dave Tibbils. .

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Do Cameras Belong in Dealership F&I Offices?

Compliance consultant Terry Dortch advises dealers only to use cameras for training purposes – and then destroy the recordings. 

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Top 10 Marketing Metrics Car Dealers Should Track

Attribution is the next “big thing” in automotive marketing – figuring out which programs draw the most leads and, ultimately, sales.

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