Customer-Service Satisfaction Slips in J.D. Power Survey

The study links the gap in service-experience satisfaction between battery-electric- and combustion-vehicle owners to recall rates, which are more than twice as high for BEVs as for ICE vehicles.

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Chevrolet Again Tops iSpot.tv’s Most-Seen Auto Ads Chart

Despite Chevrolet’s No.1 ranking, Lexus is the brand with the most total combined impressions from two highly-seen sales event spots.

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Mercedes-Benz CLA to Go Electric But Retain Gasoline Option

The third-generation CLA will offer the choice of battery-electric and gasoline power, with internal-combustion engines to be produced in cooperation with Chinese automaker Geely.

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How Brands Can Incentivize Consumer BEV Adoption

Manufacturers need to showcase collaborative leadership in the BEV space by offering co-op advertising programs emphasizing reasons to purchase and showcasing encouraging creative content and educational messaging.

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Ford Boosting Production of 3 BEVs, 3 ICE Models

Ford did not return email inquiries from Wards about whether it has adequate supplies of microchips to support the production increases. The automaker reported a 100,000-vehicle volume deficit in fourth-quarter 2022, primarily because of the microchip shortage.

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