User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.
If experienced designers want to learn about psychology and how it applies to user experience, should they get a psychology degree, or is it better to learn on your own? 3 min video
We compare the budgets needed for different kinds of qualitative user research: in-person usability testing vs. remote studies run by software (unmoderated) or run by a human moderator. 4 min video
Call for Entries Intranet Design Annual 2022 Award
We are staggering the schedule this year (since we delayed the 2021 Intranet Design Annual to April due to the pandemic). This year's entries will be accepted starting in October: Contest will open for entries in October 2021 Deadline for entries will be in November 2021 Report will be published in July 2022 More details here: https://www.nngroup.com/intranet-call-for-entries/
