Customer experience trends to watch out for in 2020 OpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020.
ClickZ Daily: December 26, 2019 |
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| Happy Thursday! Hope you’re having a wonderful festive break? As we race towards 2020, today we have OpenText’s Nali Giliana highlighting five key trends that will influence customer experience next year. The implementation of data democratization strategies will be one of the main focal points for marketers in 2020, according to Nali. Also, we look at how AR puts the ‘person’ in personalized advertising. Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin investing in AR, VR and voice-assisted tools for their advertising campaigns. Also ICYMI: Voximplant, a cloud communications platform for the European market, announced it has raised $10 million in a Series B round of funding to support its international expansion Sensory, a leader in embedded voice, vision and biometrics AI, unveils cross-platform wake word AI that supports multiple voice assistants while maintaining ideal performance. Spoon, the world’s leading audio live stream platform, announced that it has raised $40 million in Series B funding to further accelerate the company’s global expansion. |
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Digital Marketing Mahir Prasad OpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. |
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AR & VR Piero Pavone Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin investing in AR, VR and voice-assisted tools for their advertising campaigns. Read more |
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| Digital Leaders Jacqueline Dooley Payment as a service API platform Modulr's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate. Read more |
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| Digital Marketing Barry Levine New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read more |
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| AI Jacqueline Dooley Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read more |
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| Digital Marketing Ian Lowe With a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get personalization right, in a way that is manageable and effective. Read more |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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