Econsultancy

Share your views: Would you describe your organisation as 'data-driven'?

Take part in our Customer Data Imperative Survey and you'll get a complimentary, advance copy of the resulting report.

The research will look at how marketing can lead the charge around customer data integration that not only drives the whole business, but also helps to deliver great experiences across the buyer journey.

	Who 'owns' data in your organisation?
	How would you describe your organisation's ability to integrate customer data, and to activate or operationalise that data?

Take part now

In association with SAP Hybris, Econsultancy is carrying out research to explore the capabilities required to gain a 360-degree view of customer interactions, and then to translate insights into marketing actions.

The survey is relevant for client-side respondents only and takes 5-10 minutes to complete. It contains questions about data-related competencies, tech setups used to facilitate intelligent use of customer data and challenges faced when trying to integrate and activate customer data.

In return for taking part in the research, you'll get full, free and advance access to the resulting report upon publication.

All answers are strictly confidential.

Please feel free to share the survey with anyone who may be interested in taking part, they'll also receive a free copy of the full report!

Take part now

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All the best,
The Econsultancy Team

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