The CTV ecosytem may soon have its ‘year of mobile’ Quantcast VP EMEA Matt White discusses the growth of connected TV, and draws parallels with a time before Facebook went mobile and the mobile ecosystem exploded.
Amid retail media FOMO, how can the smaller players compete? Retail media is now a core function at the big players like Walmart, but how can smaller retailers compete in a fragmented retail media landscape? We ask Mark Williamson from retail media platform CitrusAd.
Join us on 27th April at King's Place, London to listen to keynote speeches from CMOs and Heads of Digital, meet your peers at our roundtable sessions or get inspired by our masterclasses.
Quick Guide to User Experience (UX) and Interaction Design This quick guide provides an introduction to the fundamental principles of UX with practical guidance on designing seamless user experiences that place the customer’s needs front and centre.
Customer Data Platforms Best Practice Guide CDPs are powerful tools that unify data and give businesses a 360 view of the customer, enabling personalisation at scale and in real time. This best practice guide looks at their key features and benefits and provides a step-by-step guide to implementation.