CTV is where the viewers go and advertisers should follow Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV.
ClickZ Daily: August 7, 2020 |
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| Happy Friday! Today we have Anna Kuzmenko, COO at BidMind by Fiksu, detailing why marketers must jump on the CTV hype train and shift their spend from linear to connected TV. She writes: When it comes to efficiency, video ads on connected TV should be the should be the choice you make. Compared to any other communication channel, CTV drives the highest level of both cost-efficient responses and sales. 52 percent of the responses caused by the media come from connected TV. Also, we take an in-depth look at how Brakes, a B2B food delivery service, implemented a direct to consumer business model on the SAP Commerce Cloud to address COVID-19 induced supply shortages. As a result, the Brakes successfully distributed over 1.5 million care packages to the most vulnerable individuals in the UK, and supplied 14,000 products to the staff at the Nightingale Hospital, which was built to care for patients with coronavirus in London. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Content Anna Kuzmenko Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV. |
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Case Study Ben Sekhon Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read more |
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| CPG (FMCG) Tina Wilson While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their strategies will discover new ways to communicate, connect, and sell to audiences. The key to unlocking these opportunities? Data. Read more |
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| Digital Marketing Craig Charles Webster As COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversations with their clients, they’ve identified seven trends and takeaways that highlight the growing digital revolution in customer relations. Read more |
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| Content Marketing Ashley Schweigert Companies need to look at content as only part of the story by using SEO and inbound marketing tactics to acquire leads. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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