| April 21, 2021 | 🫖 Today is National Tea Day. A Message from Salesforce How to Launch Your B2B Storefront Faster Digital B2B commerce has gone from "nice to have" to "must have." Learn how to start selling online quickly and meet your customers wherever they want to buy. Read the Blog... Webinar: Streaming Video + Ebook Fighting Fraud in the New Age of Ecommerce Covid-19 has accelerated consumer ecommerce adoption. Online shopping is booming. Unfortunately, that dramatic growth ushered in a new wave of fraudsters. Even the smallest merchant is now a target of worldwide fraud. In this 20-minute streaming video, we'll address modern fraud prevention and strategies. Instant Access... Webinar: Streaming Video + Ebook DTC Lessons in Outsourced Manufacturing Direct-to-consumer brands are among the fastest-growing ecommerce segments. Many DTC brands outsource manufacturing or are considering it. In this 20-minute streaming video, we'll address six key elements of outsourcing to save money — for startups and longtime sellers. Instant Access... 8 Reasons to Avoid Cryptocurrencies for Ecommerce Cryptocurrencies are hot news. Visa announced that it would test a type of cryptocurrency on its network. Elon Musk proclaimed that Tesla would accept cryptocurrency in payment for its vehicles. Bitcoin’s value is soaring. A Message from AdRoll AdRoll: Built for Ecommerce Marketing Don't bend over backwards to attract new customers! Stretch your marketing dollars with AdRoll's ecommerce marketing platform. Yoga Democracy drove twice the conversions on their Shopify store at half the acquisition cost with AdRoll retargeting and AI product recommendation carousels. Learn How... CommerceCo Recap: 3 R's Are Changing Targeted Advertising For years, online sellers large and small have depended on targeted advertising to acquire and engage shoppers. But changes at leading tech companies, legislation, and consumer-privacy concerns are hastening the end of individual tracking and some forms... 16 Tools to Create an Online Course An online course can generate revenue, grow an audience, and establish expertise. Given the range of helpful tools, it’s relatively easy to create, distribute, and monetize a course. Here’s a list of tools to create an online course. Consumers Want Fast Deliveries — and a Green Environment Customers want fast deliveries. But they also care about the impact of shipping on the environment. Sadly, the "last mile" is notoriously eco-unfriendly. On the one hand, consumers want fewer fossil fuels, cleaner air, recyclable packaging, and minimum waste. Email Conversion Guide, Part 3: Retargeting Retargeting with email can encompass several tactics. All include a follow-up to a previous message or action. Retargeting can produce among the highest conversions from email. This is the final installment of my three-part email conversion guide. 📊 Ecommerce Chart 🗓 CommerceCo Upcoming Live Events CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants. Sign Up for a Free 30-Day Trial.(No credit card required.) April 22: How-to: Conversion Attribution in Google Analytics Which promotions contribute to sales? April 29: April 29: The Shop-by-text Revolution Is SMS the future of ecommerce? May 6: How Jordan West Made SMS His Top Owned Channel Using text messaging for ecommerce, with CEO of Little & Lively apparel. 🎙 'Ecommerce Conversations' Podcast Home Gym Provider Overcomes Supply Disruptions, Thrives Online Onion Seller Rises from Domain Auction Subscribe to the podcast. 🎯 Industry IQ Resources from our partners. How to Sell in Instagram Stories Retarget Online Shoppers with Direct Mail You are receiving this email at [email protected] because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe, change frequency, or update your email address at anytime. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See this page for other mail clients. --
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