Cruise lines tout safety amid fight over CDC ban; Women leaders share top tips; Connecting with journos on social media; and more

DAILY SCOOP

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more.

LEADERSHIP COMMUNICATIONS

How women leaders are set to soar in a post-pandemic world

Top communicators from Methodist Le Bonheur Health, Con Edison, CBRE and Bristol-Meyers Squibb share how they are thinking about leadership and gender in the months ahead.

SOCIAL MEDIA

9 ways PR pros can use social media to connect with journalists

Build relationships with thoughtful interaction on media pros’ social media channels--but make sure your enthusiasm doesn’t cross the line.

SPONSORED CONTENT

Share your news with a targeted B2B audience

Gain visibility for your company news by sharing your press release with known industry influencers.

RESEARCH SNAPSHOT

Report: Twitter seen as most valuable social media network for journalists

However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket.

WRITING & EDITING

41 alternatives to the word 'cool'

If the word 'cool' is wearing out its welcome in your personal lexicon, try these synonyms.

STORYTELLING

Conquer the “statistic scaries” and optimize data-driven storytelling

While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset.

COVID-19

How Trinity Health’s ‘It Starts Here’ campaign is boosting vaccine awareness in underserved communities

Julie Spencer Washington shares how the health care giant is dispelling misinformation and changing minds through uplifting, targeted messaging.

PR INDUSTRY

How to establish trust with clients and build lasting relationships

A PR pro shares insights on the tactics that bolster these crucial connections for agency-side pros, and how to develop long-term affinity for one another.

THE WORKPLACE

6 wordings that are red flags to potential candidates in new hire postings

Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.

STORYTELLING

Lessons on life, writing and storytelling from the creator of ‘Bluey'

Joe Brumm, the creative force behind the beloved animated sensation, shares guidance on finding the concise core of a story.

SOCIAL MEDIA

5 ways PR pros can support Black influencers in 2021

Research has found a pay gap between Black and white influencers. Here are some of the trends PR pros can follow to support influencers of color when building digital campaigns.

WINNING CAMPAIGNS

How Oklahoma State used research to develop and introduce new brand identity

A new logo was part of a larger strategic marketing and communications plan, leading to first place in the ‘Branding or Rebranding Campaign’ category of PR Daily’s 2020 Nonprofit PR Awards.

DAILY SCOOP

LG touts strategy in decision to stop making phones, Publix hits back on ’60 Minutes’ investigation, and how businesses are using employee wellness data

Also: Tesla pushes back on labor law violations over Musk Tweet, Delta shares messaging around canceled flights, and more.

LEADERSHIP COMMUNICATIONS

How to protect your brand from social media impersonators

With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters.