WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

AUGUST 24, 2017

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Customer Relationship Management Simple, Sort Of

“CRM doesn’t sell cars. Dealerships still have to do that,” says Mark Vickery of VinSolutions. “But CRM helps get people into the dealership.”

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Son of a Superstar Car Salesman Talks About Lessons Learned

In a WardsAuto Q&A, VinSolutions’ Mo Zahabi talks about the challenges of getting dealership personnel to use CRM, the benefits such systems afford, his shyness and his immigrant dad.

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The Big Story: CPOs Certifiably Hot

Sales of certified pre-owned vehicles have been on a hot streak, and are likely to get hotter. We look at the reasons why.

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Autonomous Ride-Sharing: Key to Consumer Adoption of Driverless Cars

Consumers will continue to adopt first with their wallets.

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Tips for Converting Customers into Buyers

On CBT Automotive, Internet maven David Kain and marketing pro Alan Krutsch discuss best practices for making the sale.

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