The Scoop: Brands take on rivals but comms pros should beware of alienating their fans

Also: Arizona Supreme Court uses AI avatars to communicate about rulings; Dropkick Murphys sets record straight on X ban storyline.

  Member Content

Unlocking AI’s potential requires challenging our thinking

It’s time to start embracing AI as a creative partner rather than just an efficiency tool.

Crisis playbooks need to die

Why clients should invest in a crisis PR relationship, not a playbook.

New social media features and updates to know this week

Including updates from TikTok, Reddit, Meta and more.

How Internal Communicators Can Reduce Information Overload

A steady stream of emails, news alerts and shared documents can quickly become overwhelming.

The Scoop: Companies named Lumon grapple with sudden ‘Severance’ fame

Plus: Voice of America goes dark; Humans of New York helped launch scone empire.

PR takeaways from SXSW 2025

The latest insights on AI, personalization and more.

The Scoop: Walmart struggles to appease vital Chinese suppliers in tariff wars

Plus: How S&P 500 companies are shifting the DEI conversation; Spirit Airlines comes out swinging.

6 tips on how to make communication team meetings turn out more compelling copy

Noodles & Co. uses menu relaunch to change brand conversation

The multi-channel messaging campaign aims to help it stand out in a crowded marketplace.

Highlights from the Ragan Top Women in Communications Awards reception

A group of the top figures in the field congregated in New York City this week.