Crisis lessons from Panera's viral moment on TikTok

Crisis lessons from Panera's viral moment on TikTokWhat can PR pros and crisis communicators learn from Panera Bread's response to a viral TikTok video? Here's why the incident is a big missed opportunity for the restaurant chain.

CRISIS COMMUNICATIONS Panera’s missed opportunity offers crisis response lessons What can PR pros and crisis communicators learn from Panera Bread's response to a viral TikTok video? Here's why the incident is a big missed opportunity for the restaurant chain. CONTINUE READING...     Follow us:

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