Credit Suisse defends client list, Four-day workweek in PR

DAILY SCOOP

Credit Suisse defends dealings with criminal clientele, American audiences stick with the union and McDonald’s fights activist investor on animal welfare

Also: TikTok stars make more than top CEOs and more.

MEASUREMENT

The most meaningful PR measurements in 2022

Share of voice, sentiment and impressions don’t make the list.

PR INDUSTRY

Can PR pros get their jobs done in a four-day workweek?

One agency weighs joining the trend that has been popping up as companies try to hold onto their top talent.

THE CONSULTANT IS IN

Motivate your employees with conversational currency

Amplify your culture with real conversations, delivered in a personal way.

DIVERSITY AND INCLUSION

5 tips for engaging with Black History Month

BCW Global’s Sabrina Browne offers guidelines for embracing Black culture and history within you organization—and how to carry the effort beyond the month of February.

CAREER LADDER

Making the most of your first 6 months in a new PR job

There are no second chances to make a first impression. Here’s how those starting new roles should make an effort to stand out.

INTERNAL COMMUNICATIONS

7 tips to maximize your Glassdoor employer profile

Prospective candidates are learning about your company online—for better or worse. Here’s how to make the most of this crucial online platform that features raw reviews of your culture.

DAILY SCOOP

PR exec draws ire over secret industry news site purchase, Black Americans want greater ESG effort and Abbott responds to recall of baby formula

Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more.

PR INDUSTRY

6 tips for nailing the presentation of creative concepts

Creative work can be subjective—but these steps can help win over the skeptics when presenting your next big idea.

THE FRIDAY REPORTER

Columnist Mary C. Curtis shares about her work as a contributor, podcaster

The journalist offers a look at how PR can connect with journalist who juggle multiple platforms as they build a wider audience for stories.

WINNING CAMPAIGNS

Skyward’s Advancing K12 blog guides education leaders through the minefield of school challenges

Four articles a month on technology, culture, achievement and more drive rising blog subscriptions—and earns a win in the ‘Blog’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

DAILY SCOOP

Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views

Also: Mozilla Firefox partners with Disney ahead of new movie and more.

WRITING & EDITING

How to edit like a pro

Identify the author’s key points, eliminate needless text, and let verbs do the heavy lifting. As you revise and polish, do so with empathy.

LESSONS IN LEADERSHIP

The importance of setting expectations for your team

The CCO for American Airlines shares lessons learned about how to set your team up for success as a comms leader.