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As ad spend rises and capturing consumer attention becomes more challenging, gaming offers a unique opportunity for brands to stand out. Activision Blizzard Media’s latest research, “Play It Forward: How Gaming Immersion Unlocks Player Attention,” reveals how gaming immersion drives sustained attention, boosting key metrics like recall, purchase intent and sales. Explore the full infographic and learn how gaming elevates marketing campaigns.
DSPs with effective service support allow advertisers to focus on performance while the platforms handle the intricacies of real-time bidding, audience targeting and optimization.
In this new State of the Industry report, learn what changes marketers are making to the channels, distribution and strategies they’re using for performance marketing.
Campaigns can use geo-targeting to pinpoint voters in precise locations, delivering tailored messages that resonate with local issues and uncovering a region’s cultural, social and political dynamics.
The group of online organizers has centered its criticisms of Twitch around the revelation that the platform had disabled email signups for users located in Israel and Palestine following the terrorist attacks of October 7, 2023.
While The Washington Post and the LA Times have lost subscribers due to their decision not to endorse a presidential candidate in this year’s election, publishers like the Guardian and The Philadelphia Inquirer have brought in revenue by committing to their endorsements.
