Creative content and to meet pandemic holiday demands Celtra's Vanja B. Brzin delves into how creative automation can help brands and retails stand out this holiday season, cater to consumer demand, and address the content gap.
ClickZ Daily: November 24, 2020 |
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| Good Morning! Today we have Vanja B. Brzin, VP of Product Marketing at Celtra, delving into how creative automation can help brands and retails stand out this holiday season, cater to consumer demand, and address the content gap. She writes: Ahead of the holiday season, investment in creativity is a must. Secondly, retailers, creative strategy has become a critical performance lever to drive sales. However, today, the challenge is that many brands have not organized their creative teams to react to global and local consumers and move at speed. Also, we look at how transactional advertising, powered by fintech tools like Dosh, Cardlytics and RetailMeNot, present a huge opportunity for retailers to reach customers. In this post, we’ll review three digital marketing opportunities for merchants which are tied to fintech solutions: card-linked offers, banking as an ad platform, and digital deal finding. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Vanja B. Brzin Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cater to consumer demand, and address the content gap. |
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Digital Marketing Jacqueline Dooley Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach customers. Read more |
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