Creating a mentorship program at your brokerage

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Creating a mentorship program at your brokerage | Customer acquisition can be costly, but crucial endeavor | Understand the distinct roles of sales, CRM for success

Created for [email protected] | Web Version

January 14, 2025

Top News

Creating a mentorship program at your brokerage When executed well, a mentorship program can become a magnet for attracting talent, helping agents gain confidence and clients—and, thus, bringing in more money. Full Story: REALTOR® Magazine (1/9)

	Big Changes Are Coming to Lead Generation in 2025—Are You Ready? Starting January 2025, new FCC rules will change how real estate agents can contact leads. Automated calls, voicemails, and text messages to purchased leads? Direct consent may be required. These changes could impact how you generate and convert leads, but don't worry—we've got you covered. Download your free guide.

Best Practices in Sales & Marketing

Customer acquisition can be costly, but crucial endeavor Customer acquisition is essential for small business growth and profitability but can be expensive and time-consuming. A well-planned marketing strategy is crucial to attract new customers, increase brand awareness and diversify the customer base to minimize risk during economic downturns. Full Story: Small Business Trends (1/13)

Understand the distinct roles of sales, CRM for success Sales and customer relationship management are distinct yet complementary functions that are crucial for small-business growth. CRM focuses on building meaningful connections, while sales convert opportunities into revenue, according to Alykhan Jetha, founder of Marketcircle. "Think of it like having a dinner party, where you wouldn't hand your guests a menu and take their order but rather extend just the kind of hospitality that makes them want to be invited over again and again," writes Jetha. Full Story: Entrepreneur (1/10)

Real Estate Trends

A passion for property ownership, a heart for members NAR's 2012 President Maurice "Moe" Veissi: Fierce advocate who made warmth and gratitude his calling cards. Full Story: REALTOR® Magazine (1/9)

Home staging tips to boost buyer appeal Preparing a home for potential buyers can be daunting, but effective staging can make a significant difference. Key tips include decluttering to create space, deep cleaning, using neutral colors, depersonalizing the space and highlighting key features. Full Story: REMI Network (1/13)

Technology & Innovations

Smart home tech trends feature 3D computing, AI Smart home technology is advancing rapidly, with several key trends emerging in 2025. BILT and Apple Vision Pro are leading the way in 3D spatial computing for home maintenance. Home energy management is becoming crucial with smart panels and system upgrades. Rooftop solar panels paired with battery energy storage systems are gaining popularity. Full Story: Las Vegas Review-Journal (tiered subscription model) (1/13)

Business Wellness

Benefits and downsides of business credit cards Business credit cards offer significant benefits, including rewards programs like cash back and travel points, which can be tailored to meet specific business needs. These cards often feature no annual fees or introductory 0% APR offers, making them attractive options for cost-conscious entrepreneurs. However, potential downsides include overuse, surcharges and late fees. Full Story: Forbes (tiered subscription model) (1/10)

Fair & Equitable Housing

NYC fair housing initiative gains traction The New York City Department of Housing Preservation and Development has reported significant progress on the Where We Live NYC initiative, which was launched in 2020 to advance housing equity. Key achievements include expanding the Homeowner Help Desk, passing the City of Yes for Housing Opportunity to eliminate exclusionary zoning, introducing a tax incentive for affordable housing and upgrading apartment facilities. Full Story: New York Family (1/13)

Legislation & Regulation

FTC lawsuit targets Greystar's hidden tenant fees A planned lawsuit by the Federal Trade Commission against Greystar Real Estate Partners, which manages over 108,000 apartment units nationwide, alleges the company charged tenants hidden fees for services like trash collection, pest control and background checks. Already facing private class-action lawsuits over similar claims filed in 2024, Greystar could see those cases strengthened by the FTC's potential legal action. Full Story: Bloomberg (1/13), The Wall Street Journal (1/13)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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