Creating a culture of psychological safety in real estate | Infographic: The best AI tools for all types of marketing | The best coaches rely on collaboration
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September 9, 2024
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"Psychological safety," the concept of an open environment in which you feel comfortable speaking up about anything that bothers you, is a growing conversation in the real estate industry. How can brokers create psychological safety within their companies, and what can agents do to support this culture? Listen to "Drive With NAR."
Full Story: REALTOR® Magazine (9/9) 
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With BrokerMetrics by Lone Wolf, you don't just get data. You get key brokerage insights that tap into agent performance, business trends, local market shifts, and more—so you can recruit the right agents, target the right clients, and send the right messages to help your business grow. Discover BrokerMetrics
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Best Practices in Sales & Marketing
This infographic from Semrush outlines 57 of the best AI tools marketers can use for content creation, copywriting, design, ecommerce, email marketing, podcasts, sales and research. Among the AI tools recommended are ContentShake AI for content creation, Midjourney and DALL-E 3 for image generation, Sora and Descript for video generation and Campaigner and Brevo for email marketing.
Full Story: MarketingProfs (free registration) (9/6) 
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Effective coaching involves a collaborative process between the coach and salesperson, focusing on setting and achieving goals through problem-solving and critical thinking, writes David Brock. "Regardless, what you seek in being coached, make sure that you are engaged in the coaching process and not just going through the motions," Brock writes.
Full Story: Partners in Excellence Blog (9/4) 
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Real Estate Trends
Davies, a New York real estate pro, has served as a volunteer firefighter for 35 years and is always there when lives are on the line. Learn how he rescued passengers on a capsized boat. Then, choose your favorite of the 10 Good Neighbor Awards finalists. Your votes throughout September will help the top three vote-getters earn bonus grant money for their cause. Vote for your Web Choice Favorite by Oct. 2.
Full Story: REALTOR® Magazine (9/4) 
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Five tips from celebrity home stagers and designers that can make all the difference in making your listings look like a million bucks—or even more.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (9/9) 
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Jennifer Lopez and Ben Affleck listed their Beverly Hills mansion for $68 million in July, but real estate experts believe the price is too high, estimating its actual value closer to $55 million, contributing to its length of time on the market.
Full Story: Yahoo (9/8) 
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Business Wellness
Continuous learning benefits workers of all ages
(5m3photos/Getty Images)
The fastest-growing workplace segment is employees ages 65 and older, writes Mila Semeshkina, founder and CEO of Lectera, and companies should strive to provide continuous learning for all employees to manage a multigenerational workforce effectively. "With the right culture and support, companies can make every employee feel heard and valued, leading to enhanced innovation, productivity and overall performance," Semeshkina writes.
Full Story: SmartBrief/Leadership (9/5) 
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Fair & Equitable Housing
Residential construction in Madison, Wis., is not keeping pace with its population growth, according to the city's planning director. Madison needs to build around 2,200 more units a year to meet demand, especially from young renters.
Full Story: WisBusiness (Wisconsin) (9/9) 
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Legislation & Regulation
While Americans have more money in the bank and higher incomes than in 2019, they face higher credit card debt and living costs, leading to mixed feelings about their financial well-being. Average credit card debt rose to $6,218 in the first quarter from $5,834 at the end of 2019. Rising costs of living, including housing and car ownership, have also strained budgets, though optimism about the economy is growing, according to the University of Michigan's Surveys of Consumers.
Full Story: The Wall Street Journal (9/7) 
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The U.S. economy remains strong, Treasury Secretary Janet Yellen said, despite a concerning jobs report released last week. "I'm attentive to downside risk now on the employment side, but what I think we're seeing, and hope we will continue to see, is a good, solid economy ... It really has been amazing to be able to get inflation down as meaningfully as we have. This is what most people would call the soft landing," Yellen said. Separately, she said she would also be "probably done" in her role as Fed chair once President Joe Biden's term ends.
Full Story: Reuters (9/7),  CNBC (9/7) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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