Create a Successful Cause-Marketing Campaign

Dear John, You likely already know that finding a corporate partner and executing a cause-marketing campaign is a great way to raise your group's profile. But forging a successful alliance takes careful planning and an understanding of a company's business goals. How can your organization join forces with a corporation and build a long-lasting partnership? Get expert advice on how to align your charity with a company that's interested in your mission during our September 27 webinar, Getting Started with Cause-Related Marketing. David Hessekiel, Founder and President of Engage for Good, will share smart tactics to help you make valuable connections and build a mutually beneficial partnership. He'll explain what companies look for when selecting nonprofits and share tips for making an alliance last. Reserve your spot now to get the early-bird rate and strategies to help your organization thrive. Sincerely, Margie Fleming GlennonSenior Editor, Online LearningChronicle of Philanthropy

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