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Park City, Utah-based craft spirits player High West Distillery was launched in 2004 by David Perkins, and today offers a portfolio including Rendezvous rye, Double rye, American Prairie Bourbon, Campfire whiskey and the new limited release Yippee Ki-Yay whiskey. The company, which built its reputation as a non-distiller producer (NDP), last year opened a new distillery at the Blue Sky Ranch in Wanship, Utah with an annual production capacity of 200,000 cases. Market Watch magazine’s web site has the full report on High West’s ambitions to become a national player.
Luxco has agreed to acquire Veev Spirits from founders Courtney and Carter Reum for an undisclosed sum. The deal includes the core Veev spirits brand—a 70-proof, açai-based product retailing at $30 and billed as a “vodka alternative”— as well as the 30-proof VitaFrute line of RTD cocktails.
The Reum brothers launched Veev in 2007, aiming to leverage the trend toward natural ingredients by utilizing açaí berry, prickly pear, acerola cherry and others in Veev’s formula.
Luxco president and COO David Bratcher noted that Veev’s brands have resonated with millennial drinkers due to the Los Angeles-based company’s all-natural positioning and commitment to sustainability, with 1% of sales donated to environmental initiatives. The Veev range joins a Luxco lineup led by Juarez Tequila, which sells around 700,000 cases annually. Other key labels for the St. Louis-based marketer include Pearl vodka, Ezra Brooks Bourbon and Lord Calvert Canadian whisky.
•Palm Bay International has officially added the U.K.’s Chase Distillery potato vodka range to its artisanal spirits stable. Established in 2004 by William Chase, the Herefordshire, England-based distillery specializes in vodka made from 100% estate-grown potatoes. Palm Bay will market Chase’s core 40%-abv Potato Vodka, as well as its Smoked and Marmalade flavored vodkas and vodka-based Elderflower Liqueur (20% abv). The full range retails at around $35 a 750-ml. Along with Chase, Palm Bay’s spirits portfolio also includes The Irishman whiskey, Wemyss Scotch, Chamucos Tequila and Dos Maderas rum, among other brands. Palm Bay president and CEO Marc Taub recently addressed the development of the company’s spirits lineup in this exclusive interview with SND.
•Last November, Burgundy’s Domaine Faiveley acquired a small parcel of the grand cru vineyard Musigny. Erwan Faiveley, president of the family firm, recently told Wine Spectator he has taken on a financial partner in that deal, Taiwanese businessman Pierre Chen. Chen’s investment equals 100% of the price of the land (neither party has disclosed the price). Faiveley will be responsible for the farming, management and production of the wine. Wine Spectator has more.
•Riboli Family Wine Estates has extended its Stella Rosa Italian wine range, an Impact “Hot Brand,” with the launch of a new single-serve aluminum package. Targeted toward casual outdoor occasions such as sporting events, concerts, barbecues and picnics, the resealable 250-ml. bottles are designed to chill quickly and have a shelf life of up to three years. Stella Rosa’s Black red blend and Platinum semi-sweet white entries will initially debut in the single-serve formats (each $4.99) this year.
•Anheuser-Busch is launching a new Mexican brew, Estrella Jalisco, in 10 states this month. The 4.5% abv pilsner beer is rolling out both on- and off-premise in California, Colorado, Illinois, New Mexico, Nevada, New York, Oregon, Texas, Utah and Washington, packaged in 12-packs of both bottles and cans, 18-packs of cans, six-packs of bottles and 24-ounce cans. Estrella Jalisco’s launch is being backed by a Spanish-language campaign running across television, print, digital, out-of-home and in-store channels.
•Heineken USA is extending its Strongbow cider brand with a new flavor, Cherry Blossom. The new offering (4.5% abv) will be available in six-packs beginning this month and eventually will replace Red Berries in the Strongbow variety pack in June, joining Gold Apple, Honey and Ginger. To kick off the release, Heineken is sponsoring events at the National Cherry Blossom Festival in Washington D.C. and featuring the new flavor in the second iteration Strongbow’s current national ad campaign.
•After completing a three-month review of its operations, Yard House is adding nearly 1,600 new taps of draft beer across its 60-plus location chain next week, with a sharp focus on local offerings. More than half of the new brews will be appearing on Yard House menus for the first time. The Long Beach, California-based Yard House says it will be installing 20 to 30 new taps in each of its establishments (which average around 130 total taps per location) on Monday, March 28. On that day, Yard House will also begin offering Sam Adams Utopias, a biennial beer released in limited quantities that retails for nearly $200 a bottle. Utopias will be available in two-ounce pours at $22 per serving at most Yard House locations.
•Chicago-based CH Distillery plans to open a second distillery at the end of the year located in the city’s Pilsen neighborhood. The 20,000-square-foot facility will focus primarily on CH’s flagship vodka, rum and liqueur production and have 20 times the capacity of the company’s existing West Loop facility. The West Loop distillery will continue to produce other CH offerings.
•Comstock, Michigan’s Bell’s Brewery is adding Quinannan Falls Special Lager Beer to its specialty canned lineup. The 6.3%-abv dry-hopped lager will be available in six-packs of 12-ounce cans this June throughout Bell’s 23-state distribution footprint (it was previously exclusive to Bell’s Eccentric Café). Bell’s year-round lineup includes Amber Ale, Kalamazoo Stout, Lager Beer and Midwestern Pale Ale, among others.
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