| | | Join us on July 22 for a webinar on Writing for Engagement: How to Keep it Short and Impactful. Whether writing an executive memo, an email to employees, an article for your website, or a public response to a crisis, attendees will learn the secrets to tailoring content for a variety of audiences in order to maximize engagement. | | | | You’ll learn how to: | | Make every word count and get rid of those you don’t need. Perk up content that is inherently boring. Hello, benefits and technical writing! Craft better headlines, subject lines, captions, and subheads. Find something distinctive. Use a word, phrase, or paragraph that will captivate your readers. Replace all verbs. OK, maybe not all of them, but ditch the corporate ones. Use the 10% rule. Learn to be a good editor of your own copy. And much more! | | Plus, attendees will receive two bonus takeaways – a Clear and Concise Technical Writing Guide and a Guide for Writing Concisely. | | Jim Ylisela Co-Founder and Senior Partner Ragan Consulting Group | Anthony Farina Chief Communications & Brand Officer CSL Limited | Amanda Jorgensen Strategic Program Manager Ragan Communications |
| | Today’s communicators need to know how to cut through the clutter. In a world where we are inundated with content and information, writers need to be able to captivate their readers and choose their words wisely. | | Register now for this don’t-miss webinar on Thursday, July 22, 2021. | Questions? Contact Lisa Wetherald, marketing manager, at [email protected]. | |
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