Around 31% of all coronavirus-related ads assessed by The Media Trust in February 2021 were labeled as “coronavirus suspicious.”
| Ads promoting fraudulent sanitizers, and other unsound products related to the coronavirus pandemic, have clogged up the digital ad supply chain and made it even more difficult to distinguish ads that could carry important public health information to combat vaccine skepticism. "A great way to get people to your scam sites is cheap programmatic advertising, which was truly in abundance during the first half of 2020 and still remains high," said Cory Schnurr, head of marketplace innovation at The Media Trust. Read more below. Around 31% of all coronavirus-related ads assessed by The Media Trust in February 2021 were labeled as "coronavirus suspicious." Following last year’s relatively agreeable deal-making cycle, this year’s upfront talks are likely to be more contentious. Figuring out what a return to the office looks like is a giant undertaking. And at many businesses, it's requiring a bunch of different skills and mindsets to plan it. Marketers are again in limbo as gaining people’s consent to be tracked via pop-up rears its head around Apple’s latest privacy push — just as it did for the General Data Protection Regulation three years ago. For Digiday+ members, proponents of attention metrics in media planning say it will reduce waste in buying, especially for CPG brands. The BBC News vertical has significantly reduced its carbon footprint by relying more on local freelance reporters. Also for Digiday+ members, companies should focus on hiring practices, support services to meet their DE&I commitments and improve their workplaces. Please check out our sister site, Glossy, and its new vertical, Pop — your go-to resource for all-things influencers, platforms and trends transforming fashion and beauty. Glossy Pop kicks off with a comprehensive look at the impressive Gen-Z names who are defining beauty. Take a look here. Other things to know about This week: From Clubhouse to TikTok, we’ll go deep on the apps and channels transforming brands’ strategies in a course for Digiday+ members. Subscribe to attend. The definition of gamer has changed significantly, from the white male console marathoner to the more diverse audience of mobile gamers. Sponsored by ironSource. The rise in digital content consumption has led to more self-service supply-side platforms, allowing publishers to take complete ownership of their ad inventory. Sponsored by Unruly. | | |
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