Cost of common digital CX frustrations, and how to prevent them Shane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them.
ClickZ Daily: July 6, 2020 |
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| Happy Monday! Today we have Shane Phair, CMO at Decibel, highlighting common digital customer experience (CX) frustrations and how to prevent them. He writes: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as the most important piece. The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolution of data privacy. Neil Sweeney, CEO of Killi, discusses the current environment, and why consumers should be more vigilant than ever in protecting their data privacy rights. Also, in our latest key insights article we look at how revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what wins CTRs. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data-Driven Marketing Shane Phair Shane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them. |
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Digital Marketing Kamaljeet Kalsi Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what wins CTRs. Read more |
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| Data-Driven Marketing Neil Sweeney The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolution of data privacy. Neil Sweeney, CEO of Killi, discusses the current environment, and why consumers should be more vigilant than ever in protecting their data privacy rights. Read more |
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| AI & Automation Kate Erickson Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read more |
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| AI & Automation Kevin Payne We look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their business. Read more |
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| Digital Advertising Tereza Litsa How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read more |
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| | Collaboration One of the very commonly faced problems within a lot of companies is that SEOs and developers do not always see eye to eye. Download now |
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