Conflicts over branded content, declining traffic from Facebook and ultimatums for staff to relocate were among the problems plaguing Upworthy and Good before a round of layoffs last week.

Much maligned YouTube influencer PewDiePie falsely claimed that a recent video was sponsored by Volvo, perhaps in an attempt to convince major advertisers that his recent controversies had passed.

Amazon hopes that combining Amazon Media Group, Amazon Marketing Services and Amazon Advertising Products into one platform will reduce buyers' confusion and lead to higher spending.

For Digiday+ members: Publishers Clearing House is using a mix of trivia games and live video to deliver high engagement and attract major advertisers interested in direct marketing campaigns.

Discover how today's leading media buyers are modernizing their agencies with artificial intelligence and blockchain, the right talent and more. Join us for the Digiday Media Buying Summit, taking place on Oct. 15-17 in Austin Texas.

On the latest episode of the Making Marketing podcast, Digiday is joined by Eric Hippeau, managing partner at Lerer Hippeau Ventures. "[The] idea that you can do everything through data is a big threat to marketing."

 

'Corporate drama almost every day': Behind strong sales, deep discontent at Good and Upworthy

Max Willens

Executives at the two brands squabbled over the direction of their branded content operation, sources said.

Big brands are still sponsoring controversial YouTuber PewDiePie, sometimes unknowingly

Tim Peterson

YouTube’s biggest personality uploaded a video titled “Sponsored by Volvo” that has garnered more than 8 million views. Problem is, Volvo didn’t sponsor it.

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From marketplace to publisher - how Artsy tapped its user data to bring art to the people

Sponsored Content Airtable

Artsy's leadership quickly realized that it could do more than just make the art market accessible to a niche audience. To truly support all artists, Artsy needed to make the art itself accessible - to everyone. Sponsored by Airtable.

Amazon to merge its ad businesses into one platform

Seb Joseph

Amazon's ad business has been hard for newcomers to navigate with different divisions for first- and third-party sellers.

Publishers Clearing House is surviving the ad duopoly by selling engagement

Kerry Flynn

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show.

The three key digital marketing trends ad agencies need to master

Sponsored Content AffinityX

Clients are asking for more services, and for more expertise in emerging technologies. At the same time, they're demanding lower fees and shifting their budgets. Find out how agencies are continuing to deliver for local clients while maintaining the highest possible standards. Sponsored by AffinityX.

Facebook is hitting publishers where it hurts: here's what you can do

Sponsored Content PubPlus

It's no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by PubPlus.

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August 3, 2018
Email Marketing Manager
Jungo Labs, LLC
New York, NY
 
August 2, 2018
Product Manager
Marfeel
Barcelona
 
August 2, 2018
Global Head of Social & Influencer Marketing
Charlotte Tilbury
London, UK
 
 

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August 3, 2018
Digiday Awards
 
August 6 - 8, 2018
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Vail, CO
 
August 16, 2018
Digiday Hot Topic: Subscriptions & Memberships
New York, NY
 
 

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