The media industry has braced for shocks to their ad revenues as the coronavirus ripples through the global economy. But publishers may have to deal with short-term pain too, as brands and platforms add terms associated with the disease to their keyword block lists. Read more below. Other things to know about | | |
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| The Programmatic Publisher | | | | The surge in keyword blocking is expected to lower advertiser demand so much that publisher ad inventory on Coronavirus stories will start to become under-priced. | | |
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howdy! | Mobile | | | | Mobile marketing experts were hopeful policy change could help improve user loyalty within apps, but also warned that a sharp uptick in notifications will quickly result in users reaching for the uninstall button. | | |
| Sponsored by Bannerflow | | | | Six out of 10 senior marketers experienced a higher level of creativity after their business moved traditional agency functions in-house — suggesting creativity is now a useful by-product of a successful in-house marketing set-up. | | |
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howdy! | Video Anywhere | | | | In expanding to more than 200 countries and territories, DAZN is looking to establish itself as the international streaming option for major sports leagues. | | |
| Sponsored by MiQ | | | | Advertisers: how are you crafting your omnichannel strategy, allocating resources and facing the challenges of omnichannel programmatic in a cookie-less, privacy-regulated world? Answer the following questions and you’ll receive a free $5 Starbucks gift card. | | |
howdy! | Marketing on Platforms | | | | Chili’s is looking to use TikTok to connect with younger consumers. TikTok is part of the chain’s overall push to do more digital marketing. | | |
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| Sponsored by Permutive | | | | In a new webinar featuring BuzzFeed’s director of data partnerships, learn seven core steps that publishers and agencies are taking toward data-driven ad revenue. | | |
howdy! | | | | | ITV’s programmatic platform Planet V has been taking campaign bookings since the start of the year from a handful of TV buyers. | | |
howdy! | Content & Commerce | | | | After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site’s content to ready the brand for a comeback. | | |
| | | | | "You have to think about not what's just the first episode but what is the 51st episode or the 101st episode, and why do people stay engaged?" Toles said. |
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