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| Adfreak | May 31, 2017 | | Today's highs and lows of creativity |
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Copywriting Doesn’t Get Any Better Than in This Haunting Nike Print Ad From 1990 MullenLowe's Dave Weist picks his 3 favorite ads By Tim Nudd In a today's world, where almost anything can be an ad, there's still nothing quite like traditional print work to remind you of the fundamentals of great copywriting and art direction. And very few print ads are as impressively crafted as "Madman," a Nike classic from 1990 by Wieden + Kennedy. Dave Weist, executive creative...
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| Promoted Content by Rocket Fuel | | |
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Interflora Looks at Father’s Day Sweetly Through the Eyes of a Very Messy Son But he cleans up nicely in the end By David Gianatasio The kid in Interflora's new Father's Day commercial keeps making a mess of his clothes. Milk and cereal, mud, paint, juice and jam all find their way onto his shirts and pants. Guess he's just a klutz. Or is he? As we've learned from the flower delivery service's past holiday spots, nothing is ever quite...
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Dentists Are Heroes, Not Villains, in Fun Ads for Aspen Dental That Won’t Hurt a Bit CP+B's comic set pieces By Gabriel Beltrone Going to get a cavity filled doesn't have to traumatize your wallet, says a new campaign from oral care chain Aspen Dental. Two new ads, created by CP+B Miami, make that case using humorous--if somewhat nonsensical--set pieces. In one, a dentist karate chops a bank robber, knocking the criminal out mid-heist. A mob of cynical...
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Love, Not Violence: See the Anti-Terror Ad Going Viral in the Middle East Zain's branded spot earns praise, and some criticism By Gabriel Beltrone A telecom ad that aims to battle terrorism with song has gone viral in the Middle East, delighting audiences while also sparking controversy over its depictions of bombing victims, its use of the issue to promote its brand, and its vision of Islam's role in preventing violent extremism. The three-minute commercial, created by marketer Zain...
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The Comic Triumph of ‘This Is SportsCenter,’ a Campaign Years Ahead of Its Time MullenLowe's Tim Vaccarino picks his three favorite ads ever By Tim Nudd Advertisers today like to jump into the fray in social media with pithy insights and gags about current events. But ESPN has been doing that for decades, on television, long before Twitter or Facebook existed. The cable sports network's "This is SportsCenter" campaign, dreamed up by Wieden + Kennedy in the mid-1990s, has set the...
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Underwood Campaign Billboard Is Defaced as Sign of Dire Distress in Latest Netflix Stunt Graffiti versus Frank and Claire By Tim Nudd Netflix released all 13 episodes of House of Cards season 5 on Tuesday morning. But Frank and Claire Underwood's presidential ticket was in trouble before anyone could watch a minute of the new season. Over the weekend, Netflix added to its list of fun advertising stunts for HOC by posting a faux-guerrilla video of someone...
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This Weed Killer’s Clever TV Ad Spread Like a Weed From One Channel to the Next Following preroll stunt, 'Prickly' jumps to television By Tim Nudd Television ads are rarely interactive in any meaningful way. But a recent Canadian campaign for Scotts-owned weed killer Weed B Gon was a notable exception--cleverly urging viewers to follow a garrulous weed from one TV channel to the next in real time, the campaign spreading much like a weed itself. The work, by agency Rethink,...
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