Cookieless Browsers Will Upend Ad Tracking

Trends toward greater consumer privacy may force ecommerce marketers to change methods of measuring performance, including turning to "marketing mix modeling," a 70-year-old technique. Most digital marketers depend on some form of multi-touch...

The 5C marketing framework provides a structured way to evaluate and describe a business's position in a market. The framework, applied consistently, could guide decisions as the business promotes its brand and products.

ABF Creative, a Podcast Network, Is 'More Than a Business'

The mission of Anthony Frasier’s company, ABF Creative, is to broadcast voices and stories from the African American community. He launched the company in 2016 from his hometown of Newark, New Jersey, having founded a tech conference and...

Alibaba's 2020 Singles Day Breaks Record, Attracts Luxury Brands

Alibaba's Singles Day is typically a 24-hour event on Nov. 11. This year, however, Singles Day ran for nearly two weeks, from Nov. 1 through Nov. 11. Gross merchandise volume during that period, according to Alibaba, was $74.1 billion.

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Buy a Successful Brand

There are a few ways to get into the ecommerce game. One option is to buy a successful brand. Consider hiring a reputable broker. Conduct due diligence. Many successful entrepreneurs routinely sell strong brands, for valid reasons. — Peter Keller, CEO, FringeSport

🎙 'Ecommerce Conversations' Podcast

Turn Off Your Phone, Says Agency Founder

CopySmiths Founder on Content Marketing by the Numbers

Manual Texts Recover 21 Percent of Abandoned Carts, Says LiveRecover Founder

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Resources from our partners.

8 Tips for Improving Order Fulfillment Times

Guide: Rethinking Black Friday, Cyber Monday

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