Contract signings rise as buyers eye market opportunities

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How seasoned, new agents can work together | Social platform alternatives to Twitter worth testing | Marketing in election year: "Even silence is a stance"

Created for [email protected] | Web Version

September 26, 2024

Top News

How seasoned, new agents can work together Though both parties might balk at learning from one another, brokers can set the tone and relay the mutual benefit of working together. Full Story: REALTOR® Magazine (9/25)

Best Practices in Sales & Marketing

Social platform alternatives to Twitter worth testing Threads, Mastodon, Bluesky, Discord, and Tumblr are emerging as viable alternatives to Twitter as advertisers leave and controversial users return. These alternative social platforms offer diverse options with distinct features, catering to different users looking to move away from the platform. Full Story: TechCrunch (tiered subscription model) (9/24)

Marketing in election year: "Even silence is a stance" The presidential election is affecting marketers in various ways, from brands holding off on recruitment to increased scrutiny from consumers around brand messaging. Marketing experts discuss walking the tightrope of brand purpose, with SS+K's Nadja Bellan-White saying, "It's so tough for brands this year—you have to be so careful." Edelman's Courtney Miller warns marketers who think staying quiet is a safe bet, noting, "Even silence is a stance right now." Full Story: Ad Age (tiered subscription model) (9/25)

Real Estate Trends

Contract signings rise as buyers eye market opportunities A modest improvement in housing affordability may motivate more home buyers to make a move. Read more from NAR's latest housing report. Full Story: REALTOR® Magazine (9/26)

Designer finds success with minimalist interiors Axel Vervoordt has built a reputation based on the Wabi design aesthetic, focusing on minimalism and function. His firm counts Bill Gates, Sting and Kim Kardashian as clients. Full Story: House Beautiful (9/25)

U.S. new home sales decline a lower-than-expected 4.7% Sales of new single-family homes in the U.S. decreased by 4.7% in August, according to the Commerce Department, although this drop was less than anticipated, and recent trends suggest potential for recovery due to falling mortgage rates and home prices. The Federal Reserve's recent interest rate cut has led to the lowest mortgage rates in over a year, which may encourage more buyers to enter the market despite the high level of new-home inventory. Economists predict that these conditions, along with ongoing demand and limited existing home supply, could lead to modest growth in new home sales into 2025. Full Story: Reuters (9/25)

Technology & Innovations

Off-the-shelf options can bring smart-home amenities

(Chip Somodevilla/Getty Images)

Homeowners can enhance smart technology without a full upgrade by starting small with a few essential devices, such as a doorbell camera and a customizable smart lock. Inside, a smart display paired with a smart smoke detector can boost safety, while affordable smart lightbulbs and smart plugs can help save energy. Full Story: USA Today (9/24)

Business Wellness

Vote for your favorite Good Neighbor Awards finalist Ten NAR members who lead extraordinary volunteer efforts to improve their communities are vying to be named this year's winners of the Good Neighbor Awards. Which one is your favorite? Your votes will help the top three vote-getters earn bonus grant money for their cause. Vote for your Web Choice Favorite by Oct. 2.

Report: Leaders need closer connection with employees A report from The Adecco Group and LHH encourages an approach to leadership that focuses on empathy, self-awareness, strong communication and emotional intelligence. "Leaders set the tone, plot the path forward and are responsible for ensuring that all employees feel supported, satisfied, and engaged," says the report, which emphasizes the importance of closing the connection gap between leaders and employees. Full Story: Human Resources Director (9/25)

Fair & Equitable Housing

Chicago aims to streamline subsidized housing searches Chicago is considering the Accountable Housing and Anti-Discrimination Act to speed up the process of matching subsidized housing units with eligible residents. This ordinance would create a searchable database of available affordable homes. Full Story: WFLD-TV (Chicago) (9/25)

Legislation & Regulation

Hochul signs bill to extend construction tax break Gov. Kathy Hochul has signed a four-year extension for New York City's Industrial and Commercial Abatement Program, which offers tax breaks to spur construction outside the traditional business district. Tax watchdogs opposed the deal, which was championed by Mayor Eric Adams and the Real Estate Board of New York. Full Story: The Center Square (9/24)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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