"Video is no longer a piece of the marketing," broker Ivan Estrada says. "Video is the marketing." Find out how Estrada routinely adds valuable and informative branded video content to his marketing channels so you can, too.

Yes. By June 18, 2024, association-owned MLSs need to execute an appendix to the agreement in which they agree to abide by the practice changes in the agreement.

To be released under the settlement agreement, all MLSs wholly owned by REALTOR® associations must agree to and execute Appendix B - REALTOR® MLS "Opt In" Agreement and return it to the email addresses [email protected], [email protected] and [email protected] within 60 days of the filing of the motion for preliminary approval—June 18. Get more facts about NAR's settlement agreement at facts.realtor.

In a world where screen time averages six hours, 37 minutes per day, marketers must use in-person experiences to engage consumers meaningfully. Ronak Sheth, 360 One Wam chief marketing officer, recommends using the five senses as the lens to create these experiences that should be visually and physically engaging, perhaps through scents or music to create memorable brand moments.

Detroit's reputation did an about-face in recent years after outside journalists were invited in to offer a different perspective and connect with residents and local entrepreneurs. "It's about digging deep and finding those [interesting] stories," says Franco CEO Tina Kozak, who adds, "Connect to the audience and try to inspire them through stories they can relate to versus a marketing message."

Pending home sales kicked off the spring season with a strong start, but challenges for the homebuying market remain, new NAR data shows.

New home sales reached a seasonally adjusted annual rate of 693,000 units in March, gaining 8.8% to hit the highest point since September, according to the Commerce Department. Home sales rose across regions, with the Northeast posting a 27.8% gain.

David O'Reilly, CEO of Howard Hughes Holdings, notes that demand is "meaningfully outpacing supply" in the housing market, driven by millennials as well as retirees who want to be closer to children and grandchildren. O'Reilly discusses plans to eventually develop 100,000 homes in the Teravalis community in the Phoenix area and reflects on the amenities that consumers want.

Last week, the average contract interest rate for a 30-year fixed-rate mortgage climbed 11 basis points to reach 7.24%, the highest mark since November, according to the Mortgage Bankers Association. Applications to purchase or refinance a home fell during the period.

Real estate developer and philanthropist John Sobrato is leasing land for $1 per year to the San Jose, Calif., City Council to enable a 150-bedroom temporary housing development to be built in partnership with the nonprofit DignityMoves. The Via del Oro development will first serve homeless people within 1.5 miles of its site and will be ready to open by the end of this year, says Elizabeth Funk, CEO of DignityMoves.

Zions Bancorporation Chief Financial Officer Ryan Richards said loan growth likely will be back on track later this year, amid a positive change in customers' expectations for the economy in the past six to nine months. Chairman and CEO Harris Simmons said, "Loan demand seems to have turned a corner of sorts this quarter with pipelines recovering somewhat from low levels late last year and improving customer sentiment."