The adtech industry is arguably witnessing one of the biggest shifts since the dawn of programmatic. We are entering a brand-new marketing age; one that is centred around privacy and powered by insights. As the third-party cookie begins to demise (despite further delays) this new era calls for a safer, more compliant, and future-forward way of advertising; and the answer lies within contextual. MediaPost joins forces with 4D to host a new webinar fireside chat: “Contextual, why the hesitation?”. Alongside special guests at IRIS.TV, the experts discuss key questions and trends within the contextual landscape:
Speakers:
|